Tono de Marca

Warm & Friendly, Caring & Nurturing, Inspiring & Aspirational, Trustworthy & Knowledgeable, Conscious & Thoughtful

Valores de Marca

• •Sustainability & Ecology
• •Quality & Craftsmanship
• •Personalization & Support
• •Authenticity & Transparency
• •Child Development & Well-being
• •Curated Selection

Mejores Prácticas

• •Embrace Warmth and Empathy: Always write from a place of understanding and support for parents. Use gentle, encouraging language. Avoid overly technical or transactional terms.
• •Highlight Core Values Naturally: Weave in mentions of sustainability, quality, craftsmanship, and child development where relevant, but do so authentically, not as a forced checklist. Show, don't just tell (e.g., "Made from GOTS-certified organic cotton" is better than just "sustainable").
• •Focus on the "Why": Connect products to the emotional benefits and experiences of parenthood – comfort, joy, development, creating memories, peace of mind.
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description, an Instagram caption, or an email newsletter, the friendly, caring, and trustworthy Hello Archie voice should shine through. Develop a simple style guide for reference.
• •Personalize When Possible: Continue the practice of personalized touches. In general copy, use inclusive language ("we," "your little one") to create a sense of community and direct connection. Reflect the "personal advice" aspect in helpful, informative content.

Percepción Social

Highly Positive, Trusted Source, Appreciation for Values, Personal Touch Valued, Aesthetic Appeal

Ejemplos de Copy

• •Welcome to Hello Archie, where little wonders meet thoughtful treasures. We're here to help you embrace every precious moment of parenthood with our lovingly curated collection of sustainable and beautiful essentials for your baby and child. Let's discover something special together.
• •Preparing for your little one? Create your dream Hello Archie birth list with ease. We'll reserve your handpicked favorites from unique, quality brands, ensuring everything you need (and love!) is ready for your new arrival. Let us support you on this beautiful journey.
• •Wrap your little love in the pure embrace of our organic cotton swaddle. Sustainably sourced and oh-so-soft, it’s designed for gentle comfort and peaceful dreams. Because we believe in the best for your baby, and for our planet.
• •Hello, sunshine! ✨ Our new collection has arrived, blooming with playful designs and the quality craftsmanship you trust. Discover joyful pieces that inspire wonder and are made to last, from playtime to naptime. Which new favorite will you choose for your little explorer?
• •Founded by parents, for parents. At Hello Archie, we carefully select each item, partnering with brands that share our commitment to sustainability, quality, and the magical journey of childhood. We're more than a store; we're your partner in creating beautiful memories.