Tono de Marca

Creative, Enthusiastic, Handmade, and Approachable

Valores de Marca

• •Creativity & Craftsmanship
• •Individuality & Personalization
• •Quality Materials
• •Joy of Making

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., creative, enthusiastic, handmade, approachable) with examples of do's and don'ts for communication.
• •Use Consistent Language & Terminology: Whether it's "handcrafted," "bespoke," "DIY delight," or terms specific to lampshade making, use them consistently across all platforms.
• •Visual Consistency: Ensure your images and videos reflect the handmade, creative, and quality aspects of your brand. Bright, well-lit photos of products, the making process, and happy (potential) customer interactions.
• •Engage Authentically: Respond to comments and messages in a manner that reflects your friendly and approachable tone. Share user-generated content (with permission) to build community.
• •Storytelling: Share the stories behind your designs, your passion for crafting, or the journey of creating a custom piece. This reinforces the "handmade" and "personal" values. For instance, talking about the hours spent on a particular lampshade connects with customers on a human level.

Percepción Social

Likely perceived as a niche, creative business catering to individuals looking for unique home decor items or engaging in crafting. The market presence suggests a community-oriented approach. The "hardworking" aspect shared on TikTok can create a relatable and appreciative perception.

Ejemplos de Copy

• •Headline: Light Up Your Life, Your Way! ✨ Body: Tired of the same old shades? Discover unique, handcrafted lampshades at Glow and Co NZ or unleash your inner designer with our easy DIY kits. Let's make your home shine! #GlowAndCoNZ #CustomLampshades #DIYDecor
• •Headline: From Our Hands to Your Home. ❤️ Body: Each Glow and Co NZ lampshade is made with love, care, and a passion for beautiful fabrics. Bring a touch of bespoke charm to your space. See our latest creations! #HandmadeWithLove #NZMade #UniqueLighting
• •Headline: Weekend Project? We've Got You Covered (Literally!). 😉 Body: Our DIY Lampshade Kits have everything you need to create a stunning piece for your home. Fun, easy, and oh-so-rewarding! Get your kit today and get glowing! #DIYKits #LampshadeMaking #CreativeWeekend
• •Headline: Obsessed with Fabric? So Are We! Body: At Glow and Co NZ, we believe the perfect fabric makes the perfect lampshade. Explore our curated collection or let us create a custom shade with your dream textile. Let's talk patterns! #FabricLove #CustomDesign #HomeStylingNZ
• •Headline: Small Business, Big Glow. Support Local! Body: Thank you for supporting our passion for beautiful, handmade lighting! Every order helps us keep creating. Check out our latest designs and DIY kits on glowandco.nz. #SupportSmallNZ #ShopLocalNZ #GlowWithUs