Tono de Marca

Playful, Creative, and Direct

Valores de Marca

• •Personalization
• •Modernity
• •Accessibility

Mejores Prácticas

• •Embrace the "Creator" Voice: Use active, inspiring language. Words like "Create," "Design," "Imagine," and "Express" should be central to the copy. Frame the brand as a partner in the customer's creative process.
• •Show, Don't Just Tell: Since the products are highly visual, the copy should always complement images and videos. Use captions that tell the story behind a custom piece (e.g., "We loved bringing @[customer_name]'s wedding hashtag to life!"). This requires building a social media presence to showcase user-generated content.
• •Keep it Simple and Direct: The current directness is a strength. Avoid overly technical jargon about LEDs or manufacturing. Focus on the end result: a beautiful, personal piece of light art. Calls-to-action should be clear, like "Get My Free Mock-up" or "Shop The Collection."
• •Highlight Versatility: Create copy that speaks to different audiences. Develop messaging for homeowners decorating a kid's room, gamers building a stream setup, couples personalizing wedding decor, and business owners branding their space.
• •Build Trust Through Transparency: Given the lack of online presence, it's crucial to build trust. The copy on the website should clearly explain the custom order process, shipping times, and return policy. Adding a detailed FAQ section and, eventually, a page with customer testimonials and photos will be essential for maintaining a consistent, trustworthy tone.

Percepción Social

Undefined

Ejemplos de Copy

• •Your Gamertag in Lights. Stop decorating with posters. Level up your stream room with a custom neon sign that’s 100% you. Got an idea? We’ll make it glow. Tap to design yours.
• •Don't Just Say It, Neon-Sign It. Your name, your favorite quote, your business logo. If you can dream it, we can light it up. Get a free custom design proof today.
• •A Bouquet That Never Fades. Bring a touch of eternal spring to any room. Our LED Flower Neon Sign adds a soft, creative glow to your bedroom, living room, or home office. Perfect as a gift that truly lasts.
• •That Boring Wall? We Can Fix It. Light transforms a space. At Heliwey, we create custom LED neon art that brings your personality to life. From subtle glows to statement pieces, discover how easy it is to make your home shine.
• •Make Your Business Unforgettable. A custom neon sign is more than a light; it’s a landmark. Attract more customers and create the perfect photo-op moment with a unique sign for your coffee shop, salon, or boutique. Let's create your vibe.