Tono de Marca

charming, refined, and quintessentially British, peppered with British wit and charm.

Valores de Marca

• •Authenticity
• •Kindness
• •Commitment and Responsibility
• •Quality
• •Cruelty-Free & Vegan-Friendly
• •Sustainability
• •Heritage & Britishness
• •Elevating Everyday Rituals
• •Joy and Gifting

Mejores Prácticas

• •Embrace "British Charm": Infuse copy with a touch of wit, elegance, and understated sophistication. Use descriptive language that evokes the British heritage and landscape where appropriate.
• •Highlight Sensory Details: Focus on the exquisite scents, luxurious textures, and visual appeal of the products and their packaging. Use evocative adjectives to bring these elements to life.
• •Emphasize "Thoughtful Gifting" and "Everyday Indulgence": Frame products not just as items, but as ways to elevate daily routines or as perfect, charming gifts that show care and attention.
• •Consistently Communicate Core Values: Weave in mentions of "vegan-friendly," "cruelty-free," "sustainably sourced," and "natural ingredients" naturally within the product descriptions and brand storytelling. This reinforces the ethical stance of the brand.
• •Maintain a Refined and Positive Voice: Keep the language polished, optimistic, and focused on the joy and benefits the products bring. Avoid overly casual slang while still being approachable and warm.

Percepción Social

Customers generally perceive Heathcote & Ivory positively, often highlighting the beautiful packaging, pleasant fragrances, and suitability of products for gifting. The brand is seen as offering "luxury" items, but at a relatively accessible price point, making it "cute enough to gift - but not so cute that you wouldn't open it to use." Their commitment to being vegan and cruelty-free is a well-received aspect.

Ejemplos de Copy

• •Headline: Elevate Your Everyday: Discover the Art of British Bathing. Body: Immerse yourself in a world of exquisite scents and nourishing botanicals. Our lovingly crafted collections are designed in London to transform your daily rituals into moments of pure indulgence. Vegan, cruelty-free, and simply delightful.
• •Headline: Gifts Wrapped in Charm, Scented with Joy. Body: Find the perfect token of affection with Heathcote & Ivory. From beautifully tinned hand creams to luxurious bath soaks, each gift is a testament to British craftsmanship and a promise of a smile. Thoughtfully made, joyfully given.
• •Headline: Quintessentially British, Naturally Kind. Body: Steeped in heritage, crafted with care. Our bath and body treasures blend the finest natural ingredients with captivating fragrances, all while honouring our commitment to kindness. Discover vegan-friendly luxury that’s gentle on your skin and the world around us.
• •Headline: From Our London Home to Yours: A Little Luxury, A Lot of Love. Body: Each Heathcote & Ivory creation begins with a passion for detail and a sprinkle of British wit. We believe in beautiful, effective products that make you feel good, inside and out. Unwrap a little everyday magic.
• •Headline: Sustainable Sophistication, Beautifully Bottled. Body: Indulge guilt-free with our thoughtfully designed bath and body collections. We blend exquisite fragrances with a commitment to sustainability, because caring for yourself and the planet should always go hand in hand. Experience the Heathcote & Ivory difference.