Tono de Marca

Aspirational and Encouraging

Valores de Marca

• •Convenience
• •Health and Wellness
• •Quality and Taste

Mejores Prácticas

• •Always focus on what the customer gains: more time, less stress, better health, and delicious food. Instead of just saying "We deliver meals," say "Enjoy healthy meals without the cooking."
• •Use uplifting and motivational language. Frame healthy eating as an enjoyable and rewarding experience, not a chore.
• •Avoid overly complex nutritional terms or industry jargon. The messaging should be straightforward and easy to understand for a broad audience.
• •Regularly feature customer testimonials and user-generated content in your copy. Phrases like "Join thousands of happy customers" build trust and community.
• •End your copy with a clear and direct instruction. Use action-oriented phrases like "Order Your Plan," "See the Menu," or "Start Your Journey Today."

Percepción Social

Reliable and Effective Solution

Ejemplos de Copy

• •Fuel your week the smart way. Our new menu is here to make your lunches delicious, healthy, and incredibly easy. Say goodbye to cooking stress! Order your plan today. #HealthyLunch #MealPrepMexico #EatWell
• •Tired of wondering what to eat for lunch? Reclaim your time and nourish your body with Healthy Lunch. We deliver fresh, chef-prepared meals straight to your door in CDMX. Click here to see this week's delicious options!
• •Your Week, Simplified. Delicious & Healthy Meals, Delivered.
• •A sneak peek at next week's flavor-packed menu!
• •Healthy Lunch Alert: Your exclusive 15% discount on your first weekly plan is waiting! Order now and make your week easier and healthier.