Tono de Marca

spiritual, nurturing, and grateful

Valores de Marca

• •Authenticity and Quality
• •Healing and Well-being
• •Education
• •Personal Connection

Mejores Prácticas

• •Maintain a Nurturing and Grateful Tone: Always use warm, welcoming, and appreciative language in all communications, from website copy to potential future social media posts and customer service interactions.
• •Emphasize Authenticity and Ethics: Consistently highlight the fair-trade and high-frequency nature of the crystals. This is a key differentiator and reinforces brand trust.
• •Position as an Educational Guide: Continue to share knowledge and resources, like the book and informational videos, to empower customers and solidify Heali's position as an expert in the field.
• •Focus on "Healing" and "Balance": The brand name is a powerful asset. All copywriting should connect back to the core concepts of healing, balance, and well-being.
• •Use High-Quality, Natural Imagery: All visual content should reflect the natural beauty and uniqueness of the crystals. Avoid overly edited or artificial-looking images to maintain the brand's authentic and earthy feel.

Percepción Social

The perception is that of a specialized, niche retailer focused on providing high-quality, ethically sourced crystals. It is likely viewed as a knowledgeable and trustworthy source for those interested in crystal healing and spiritual crafts in Portugal. The brand presents itself as a guide, helping customers on their wellness journey.

Ejemplos de Copy

• •Headline: Find Your Balance. Discover Our Hand-Selected Healing Crystals. Body: Each crystal in our collection is chosen for its unique energy and beauty. Ethically sourced and vibrating with pure intentions, they are here to support your journey to inner peace. Explore the collection today.
• •Headline: The Wisdom of the Earth, in Your Hands. Body: Unlock the ancient practice of crystal healing with our curated selection and educational resources. Our bestselling guide, "O Poder de Cura dos Cristais," is the perfect companion to begin your journey.
• •Headline: More Than a Stone. A Talisman for Your Soul. Body: At Heali, we believe in the power of intention. That's why we personally select every fair-trade crystal, ensuring it carries the highest frequency to support your spiritual path.
• •Headline: A Gift of Gratitude for Your Visit. Body: We're so thankful you're here. As a token of our appreciation, enjoy a complimentary video with tips on selecting crystals for the present moment. Let us guide you to the perfect energy for your needs.
• •Headline: Your Sanctuary in Porto. Body: Visit our physical store on Rua de Costa Cabral 1642, Porto, and experience the energy of our crystals firsthand. We are open Tuesday through Saturday to welcome you into a space of tranquility and healing.