Tono de Marca

personal, passionate, and appreciative

Valores de Marca

• •Artisanal Quality
• •Personal Connection
• •Aesthetic and Style
• •Natural Ingredients

Mejores Prácticas

• •Always Write in the First Person: Use "I" and "my" to reinforce the "one-woman operation" identity. This makes communication feel personal and direct, whether on social media, the website, or in emails.
• •Express Gratitude: Regularly thank your customers and followers for their support. Phrases like "thank you for keeping my dream alive" are powerful and build a loyal community.
• •Tell the Story Behind the Product: Don't just list scent notes. Share the inspiration behind a collection or a specific fragrance. This adds depth and connects with customers on an emotional level.
• •Emphasize the "Handmade" and "Small Batch" Aspects: Consistently remind customers of the care and quality that goes into each product. This is a key differentiator from mass-produced competitors.
• •Maintain a Cohesive Visual and Verbal Aesthetic: Ensure the warm, personal, and appreciative tone of your copy is matched by your visuals. Use clean, soft, and inviting imagery that reflects the minimalistic and high-quality nature of the candles.

Percepción Social

The brand is likely seen as a producer of high-quality, beautifully designed, and pleasantly scented candles. The 'small business' and 'handmade' aspects are significant draws, making customers feel like they are supporting an artist and receiving a unique product. This perception is built on the trust that comes from transparency about the production process and the personal story behind the brand.

Ejemplos de Copy

• •Pouring my heart into this new collection. ✨ Introducing the 'Golden Hour' candle, with notes of bergamot, amber, and a touch of vanilla. Each one is hand-poured in my Melbourne studio, made to bring a warm, gentle glow to your favorite moments. Thank you for helping this dream of mine burn brightly. #HazelbabySoyCandles #HandPoured #SmallBusinessLove
• •Your home is your sanctuary. Shouldn't it smell like one? Our Signature Collection is designed to be minimalistic yet bursting with style, with scents that soothe the senses without overpowering your space. From my hands to your home. Discover your new favorite fragrance. #SoyCandles #MelbourneMade #HomeDecor
• •Welcome the season with scents that tell a story. Our new Autumn Collection is here, poured in small batches with all the cozy, warm fragrances you love. Fill your home with the magic of fall. #HazelbabyCandles #AutumnCollection #NaturalSoy
• •When you buy a Hazelbaby candle, you're doing more than just decorating your home. You're supporting a one-woman operation fueled by a passion for creating beautiful things. Every candle I pour is a piece of my dream, and I'm so grateful to share it with you. Thank you for being here. - Jessica, Founder of Hazelbaby Soy Candles
• •From my small studio to your cozy space. ✨ This is how your Hazelbaby candle comes to life. #HandmadeWithLove #CandleMaking #SmallBiz