Tono de Marca

personable, passionate, and inspiring. The language used across all platforms is warm, friendly, and accessible. It is also educational and encouraging, particularly when promoting DIY kits and workshops. It avoids corporate jargon in favor of a more personal, one-on-one conversational style that makes customers feel like they are interacting with the artist directly.

Valores de Marca

• •Craftsmanship & Quality
• •Authenticity & Passion
• •Community
• •Creativity & Inspiration
• •Creating a Sanctuary

Mejores Prácticas

• •Develop a 'Tone of Voice' Guide: Create a simple one-page document outlining the brand's voice. Include keywords (e.g., warm, inspiring, handcrafted, calm, natural) and words to avoid (e.g., cheap, mass-produced, technical jargon). Share this with anyone who writes for the brand.
• •Always Lead with Passion and Purpose: Start captions and descriptions by sharing the 'why' behind the product the inspiration, the joy of creating, or the feeling it meant to evoke before listing the features. This reinforces the brand's authentic, passion-driven identity.
• •Use "You" and "I/We" to Foster Connection: Write as if speaking directly to a friend. Use "you" to focus on the customer's experience and "I" or "we" to maintain the personal, artist-led feel of the brand. For example, "We designed this piece so you can add a natural touch to your living room."
• •Incorporate Sensory and Emotive Language: Use words that appeal to the senses and emotions to describe the products and their benefits. Words like "soft," "tranquil," "gentle," "flowing," "serene," and "cozy" align perfectly with the "haven" concept.
• •Maintain Consistency in Calls-to-Action (CTAs): Ensure CTAs reflect the brand s gentle and inspiring tone. Instead of aggressive commands like "Buy Now!," opt for softer invitations like "Bring it home," "Discover the collection," "Create your own," or "Join our creative community."

Percepción Social

Based on online interactions and reviews, Haven Designs NZ is perceived very positively. Customers see it as a genuine, high-quality small business. The brand is often praised for the beauty and craftsmanship of its products. The founder, Sylvia, is viewed as approachable and passionate, which enhances the brand's appeal. There is a strong appreciation for the local, New Zealand-made aspect of the business. The workshops and DIY kits are seen as a valuable and enjoyable experience, further cementing the brand's reputation as more than just a retailer, but as a creative resource within its community.

Ejemplos de Copy

• •Introducing the 'Luna' wall hanging ✨. Hand-knotted with 100% natural cotton, this piece was designed to bring a sense of calm and gentle elegance to your favourite corner. Imagine it catching the morning light above your bed or welcoming you home in the entryway. Each knot is tied with intention and a love for the craft. Tap to bring this little piece of tranquility home. 🌿 #HavenDesignsNZ #HandmadeWithLove #MacrameDecor #NZMade
• •Unleash Your Inner Artist. Join our weekend macrame workshop and learn to create your own beautiful plant hanger from scratch. No experience needed just a desire to create! Find your calm and connect with a community of fellow makers. Limited spots available. Book yours now and let's get knotting!
• •Your Mid-Week Moment of Calm from Haven Designs Hi [Customer Name], Feeling the rush of the week? We believe your home should be your sanctuary. That's why we pour our hearts into creating pieces that inspire peace and beauty. Our latest collection of wall hangings is designed to do just that. Plus, our new DIY coaster kits have just landed perfect for a mindful weekend project. Create your own haven.
• •Support Local, Adorn Beautifully. ✨ Based in Auckland, Haven Designs NZ creates stunning, handmade macrame decor that adds a touch of bohemian soul to any space. From plant hangers to intricate wall art, every piece is crafted with passion. Shop our collection and bring a unique, NZ-made treasure into your home. Visit us at www.havendesignsnz.co.nz.
• •Ready to fall in love with macrame? Our DIY Keychain Kit is the perfect place to start! This kit includes everything you need: pre-cut recycled cotton cord, a high-quality clasp, and step-by-step instructions with clear photos. It’s a perfect mindful activity for a quiet afternoon and you'll create a beautiful, functional accessory you can be proud of. Gift it to a friend or treat yourself to the joy of making!