Tono de Marca

empowering, supportive, knowledgeable, professional, accessible, and friendly

Valores de Marca

• •Guidance and Support
• •Community and Inspiration
• •Organization and Planning
• •Empowerment
• •Quality and Practicality

Mejores Prácticas

• •Speak the 'Builder's Language': Always use terminology that resonates with the target audience (e.g., 'Bauherr' - homeowner/builder, 'Spatenstich' - groundbreaking, 'Richtfest' - topping-out ceremony). Address their specific fears (e.g., budget overruns, timeline delays) and aspirations (e.g., creating a dream home, a secure future).
• •Empower, Don't Intimidate: While highlighting the complexities of building, the focus should always be on the solution. Frame challenges as conquerable with the right tools and knowledge. Use empowering words like 'your project,' 'you can do it,' 'your path.'
• •Maintain the 'Hero' Metaphor: Consistently weave the 'Helden' (heroes) theme into the copy. Customers aren't just building houses; they are on a heroic journey. Your products are their 'tools' and 'armor.'
• •Prioritize Education Over Hard Selling: Lead with value. Whether in an ad or a product description, start by offering a piece of advice or acknowledging a common problem. The sale should feel like a natural consequence of providing a helpful solution.
• •Be Consistent Across Platforms: The helpful, expert tone of the YouTube videos should be mirrored exactly in the shop's product descriptions, emails, and any future social media posts. A customer should feel they are interacting with the same trusted brand everywhere.

Percepción Social

Trustworthy and indispensable guide, an educational platform, a serious content-focused resource, empowering customers to feel capable and smart about their home-building investment.

Ejemplos de Copy

• •Your House Build. Your Plan. Your Diary. From the first groundbreaking to the handing over of keys – capture every progress, every decision, and every heroic moment. Our construction diary is more than just a notebook; it's your indispensable companion for a stress-free building project. Keep track and create an unforgettable memory.
• •Become the Hero of Your House Build. With the right tools, every project becomes a success. Discover our planners, checklists, and exclusive hero tools that help you realize your dream of home ownership safely and organized.
• •Chaos on the construction site? Not with these checklists. We know that building a house can be overwhelming. That's why we've developed our expert checklists. Download them now and bring order to your project.
• •For the true House Building Heroes. Show your pride! Our comfortable 'Hausbau Helden' hoodie is the perfect companion for cool days on the construction site or relaxed planning phases on the weekend. Robust, stylish, and a statement for everyone realizing their dream brick by brick.
• •Are you in the midst of planning your dream home and feeling overwhelmed by all the details? That's exactly why we developed the Hausbau Helden Planning Folder. Everything in one place, from financing to final acceptance. Click the link in the description and take the next step to becoming an organized building hero.