Tono de Marca

sophisticated, warm, and authentic

Valores de Marca

• •Quality Craftsmanship
• •Timelessness
• •Heritage & Passion
• •Mindful Consumption
• •Understated Luxury

Mejores Prácticas

• •Prioritize Storytelling: Always weave the brand's heritage and commitment to craftsmanship into your copy. Whether it’s a product description or a social media post, tell a small part of the larger Hattie Hazel story.
• •Use an Elegant and Evocative Vocabulary: Choose words that convey quality and sensory experience (e.g., "supple leather," "buttery texture," "meticulously stitched," "burnished brass"). Avoid generic, hard-sell language like "Buy Now!" or "Limited Time Offer!" in favor of more refined calls to action like "Discover the Collection" or "Find Your Forever Piece."
• •Speak Directly and Warmly to the Customer: Address the customer as an intelligent individual who appreciates quality. Use "you" and "your" to create a personal connection, framing the products as a valuable addition to their life.
• •Emphasize "Investment" Over "Purchase": Position the products as long-term investments in style and quality. Use phrases like "designed for a lifetime," "an heirloom piece," and "a timeless companion" to reinforce the value and durability of the items.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, sophisticated aesthetic of the brand's visuals. The minimalism of the photography should be mirrored by clear, concise, and elegant prose. Less is often more.

Percepción Social

reputable, high-end artisan brand

Ejemplos de Copy

• •Crafted by Hand. Designed for a Lifetime. Discover the enduring elegance of Hattie Hazel leather goods—where heritage meets modern simplicity.
• •The essential companion for a life in motion. Our signature tote is handcrafted from ethically sourced Italian leather that grows more beautiful with every use. With a spacious, unlined interior and a solid brass clasp, it’s a testament to the beauty of minimalist design and meticulous craftsmanship. An investment in timeless style.
• •Some things only get better with age. Our classic crossbody is designed to be a part of your story, gathering memories and character along the way. #HattieHazel #TimelessLeather #CraftedToLast
• •It started with the rich scent of leather and the patient hands of a grandfather. Hattie Hazel was born not in a boardroom, but in a small workshop, with a belief that true luxury lies in the details you can feel. Each piece we create is a tribute to that legacy—a quiet promise of quality and passion.
• •A New Chapter in Timeless Design: Introducing the Autumn Collection.