Tono de Marca

Classic & Timeless, Authentic & Heritage-Rich, Confident & Iconic, Understated Cool & Effortless Style, Slightly Rebellious & Independent

Valores de Marca

• •Authenticity
• •Quality Craftsmanship
• •Timeless Style
• •Heritage
• •Versatility

Mejores Prácticas

• •Emphasize Heritage and Authenticity: Consistently reference the brand's history (since 1985 within its own context) and the timeless, "original" nature of the jacket style.
• •Use Confident and Evocative Language: Employ words that reflect the jacket's iconic status and the effortless cool it represents (e.g., "legendary," "icon," "timeless," "authentic").
• •Maintain Visual Consistency: Ensure that imagery across all platforms aligns with the classic, cool, and slightly rugged aesthetic. Lifestyle shots should feel genuine and aspirational.
• •Tell Stories, Don't Just Sell Products: Share anecdotes or connect the jacket to cultural moments or values that resonate with the brand (independence, timeless style, a hint of rebellion).
• •Engage with the Community Authentically: When interacting with customers, maintain a tone that is respectful, knowledgeable, and subtly confident, reinforcing the brand's established identity.

Percepción Social

The Harrington jacket style, in general, is widely perceived as a classic, iconic, and versatile piece of menswear. It's associated with effortless cool, rebellion, and various influential subcultures and celebrities. Customers appreciate its timeless appeal, practicality, and the sense of heritage it carries. The "Harrington® the original jacket" brand from harrington.fr likely benefits from this broad positive perception. Its claim to "the original" and its French origin might add a specific nuance for its customers, potentially blending the British heritage of the style with a French touch. There's an awareness among some enthusiasts about different brands producing Harrington jackets, including the historical origins with Baracuta and the trademark held by the French "Harrington" company. This can lead to discussions about "the true original," but "Harrington® the original jacket" leverages its trademark and founding year (1985) to build its own narrative of authenticity.

Ejemplos de Copy

• •Headline: The Original. Since Forever. Body: More than a jacket, it's a statement. The Harrington. Worn by legends, defined by you. Discover the icon.
• •Headline: Timeless Style. Effortless Edge. Body: From city streets to open roads, the Harrington jacket is your companion. Crafted for life, built to last. Own a piece of history.
• •Headline: Not Just a Jacket. An Attitude. Body: The Harrington®: an emblem of independence since 1985. For those who write their own rules.
• •Headline: The Legacy Woven In. Body: Every stitch tells a story. The authentic Harrington® jacket – quality you feel, style that endures. Explore the collection.
• •Headline: Simply Iconic. Purely Harrington. Body: No need for hype when you have history. The original Harrington® jacket. As authentic today as it was yesterday.