Tono de Marca

elegant, sincere, and aspirational

Valores de Marca

• •Timelessness
• •Quality and Craftsmanship
• •Accessible Luxury
• •Thoughtful Gifting

Mejores Prácticas

• •Maintain an Elegant Vocabulary: Use words that evoke sophistication and timelessness, such as "elegant," "timeless," "classic," "luxury," and "crafted."
• •Focus on "Forever" Pieces: Emphasize the longevity and classic nature of the jewelry in all descriptions and marketing materials.
• •Showcase the Experience: Highlight not just the product, but the entire experience of receiving and owning a harperandrose piece, including the special packaging.
• •Engage with Grace: Respond to customer comments and questions with the same polite, sincere, and elegant tone used in your brand's content.
• •Visual and Verbal Harmony: Ensure that the elegant and refined tone of the copy is consistently matched by high-quality, clean, and sophisticated visuals on your website and social media.

Percepción Social

Due to a limited number of online reviews and mentions, a broad social perception of harperandrose is difficult to ascertain. The brand's own platforms foster a positive and aesthetically pleasing image. However, without independent customer testimonials or press, the public's perception is largely shaped by the brand's self-representation. The few available customer interactions on their social media appear positive and engaged.

Ejemplos de Copy

• •Introducing The Solstice Collection. Timeless pieces designed to be your everyday luxury. Discover jewelry that becomes a part of your story.
• •Because the little details matter. Every harperandrose piece arrives in our signature wax-sealed box, ready to be gifted to someone special (or to yourself).
• •More than just a necklace, it's a daily reminder of your own elegance. Our Iris Coin Necklace, designed to be your timeless companion.
• •Elegance in its simplest form. We believe in jewelry that you'll love and wear for years to come. #harperandrose
• •At harperandrose, we create more than just jewelry. We craft timeless companions that celebrate your everyday moments with a touch of accessible luxury.