Tono de Marca

The tone of Harlequin Market is a sophisticated blend of confident and bold, expert and authoritative, passionate and appreciative, and exclusive and refined.

Valores de Marca

• •Uniqueness & Rarity
• •Curation & Expertise
• •History & Storytelling
• •Timeless Style
• •Bold Self-Expression

Mejores Prácticas

• •Lead with Confidence: Use strong, declarative sentences. Avoid hesitant or overly promotional language. The brand is an authority, not just a retailer.
• •Tell the Story: Always connect the jewelry to its history, designer, or era. Use words like "history," "story," "unique," and "hand-sourced" to reinforce the value of curation.
• •Speak to the Collector: Use elevated language that appeals to a sophisticated audience. Words like "discerning," "collector," "heirloom," "investment," and "masterpiece" align with the brand's premium positioning.
• •Embrace the Bold Aesthetic: Don't be afraid to be expressive and passionate. The brand's tagline is "Bold. Confident. Never shy." The copy should reflect this, celebrating vibrant colors, large statement pieces, and fearless style.
• •Focus on Timelessness over Trends: Frame vintage not as "old" but as "timeless" and "enduring." Position age as a mark of quality and a privilege, reinforcing the idea that these pieces are a sustainable and stylish long-term investment.

Percepción Social

The public and its customers perceive Harlequin Market as a treasure trove, trustworthy and authoritative due to the founder's expertise, premium and high-quality, and a go-to for collectors of vintage jewelry.

Ejemplos de Copy

• •Some icons never fade. They just grow more potent. This signed Chanel piece from the 1980s isn't just an accessory; it's a piece of fashion history. For the woman who doesn't just follow trends—she collects them. #VintageChanel #StatementStyle #HarlequinMarket
• •Boldly Curated. Just Arrived. Explore our latest collection of unique vintage and contemporary jewelry, each piece chosen for its unforgettable story and audacious beauty. Your next heirloom awaits. #VintageJewellery #OneOfAKind
• •Don't just wear color. Inhabit it. Our vintage Bakelite collection is for the bold, the confident, and the unapologetically vibrant. Because style is a privilege that only gets better with age. Tap to explore. #BakeliteBracelet #AgeIsBeauty #StyleWithSoul
• •A testament to a bygone era of glamour. Hand-sourced for its intricate design and historical significance, this Art Deco brooch is a wearable masterpiece. A timeless investment for the discerning collector who understands that true beauty is in the details. #ArtDecoJewelry #RareFinds #CuratedCollection
• •Tired of the temporary? Invest in the timeless. Harlequin Market is a curated world of rare vintage and antique jewelry, where every piece has a past and a powerful presence. Discover style that tells a story. Free shipping Australia-wide on orders over $150. #VintageStyle #DiscerningCollector