Tono de Marca

Artisanal, Passionate, Eco-Conscious, Friendly, Modern

Valores de Marca

• •Sustainability & Eco-friendliness
• •Handmade Craftsmanship & Uniqueness
• •Quality & Durability (within the context of eco-resin)
• •Creativity & Self-Expression
• •Community

Mejores Prácticas

• •Develop a Brand Voice Guide: Document your determined tone (e.g., Artisanal, Passionate, Eco-Conscious, Friendly, Modern), key messaging points, "do" and "don't" words, and examples. This serves as a reference for all communications.
• •Know Your Audience: Understand who you're talking to. For Harla Arts, this is likely individuals who value sustainability, craftsmanship, and unique design. Tailor your language to resonate with them.
• •Storytelling: Share the "why" behind Harla Arts. Talk about the inspiration, the process, the eco-friendly materials. This builds connection and reinforces brand values.
• •Consistent Visuals and Text: Ensure your imagery and design aesthetic align with your written tone. For Harla Arts, this means clean, modern visuals that complement the artisanal and eco-conscious messaging.
• •Review and Refine: Regularly review your copy across all platforms (website, social media, emails) to ensure it consistently reflects your desired tone. Get feedback and be open to making adjustments as your brand evolves.

Percepción Social

Harla Arts (UK, eco-resin) is likely perceived as a small, creative business offering beautiful, unique, and environmentally conscious home decor items. Customers likely appreciate the handmade quality and the aesthetic appeal of the products. The brand is probably seen as authentic and run by someone passionate about their craft. There's a perception of the products being special and not mass-produced.

Ejemplos de Copy

• •Meet our new 'Ocean Swirl' coasters! 🌊 Hand-poured with love using eco-resin, each one is a unique miniature artwork for your table. Bring a touch of mindful making into your home. #HarlaArts #EcoResin #HandmadeHome #SustainableStyle #UniqueDecor
• •Give your green friends a home as beautiful and unique as they are. Our handcrafted eco-resin planters are designed to bring a modern, sustainable touch to your indoor jungle. Slight variations in colour and pattern mean yours is truly one-of-a-kind. 🌱
• •Unleash your inner artist! ✨ Join our next eco-resin workshop and learn to create your own stunning homewares. No experience needed, just a sprinkle of enthusiasm! Limited spots – book yours via the link in bio. #HarlaArtsWorkshops #DIYDecor #CreativeCommunity #NorthDevonEvents #EcoCrafting
• •From a passion for sustainable creating to a piece you can cherish, every Harla Arts item is a little bit of our heart, handcrafted for your home. We believe in beauty that doesn’t cost the Earth. Discover the story behind our latest collection...
• •Tired of mass-produced? ✨ Elevate your space with Harla Arts’ unique, eco-resin homewares. Handcrafted in North Devon, designed for a beautiful, sustainable home. Shop the collection today!