Tono de Marca

The Passionate Expert

Valores de Marca

• •Uniqueness and Rarity
• •Quality and Process
• •Craftsmanship and Community
• •Experience and Expertise

Mejores Prácticas

• •Lead with the Origin Story: Always mention the wood's species and origin (e.g., "Brazilian Jatoba," "Oregon Walnut"). This reinforces the brand's values of uniqueness and expert sourcing.
• •Speak from "We," Not "It": Use a personal, passionate voice. Phrases like "We were thrilled to find..." or "We can't wait to see what you make..." create a connection and reflect the "Passionate Expert" tone.
• •Use Evocative, Sensory Language: Instead of just listing dimensions, describe the wood. Use words like "rich color," "intricate grain," "silky finish," and "dramatic figuring" to appeal to a craftsperson's imagination.
• •Spotlight the "After": Consistently feature customer projects in marketing materials (with permission). This provides social proof and shifts the focus from the raw material to the aspirational, finished product.
• •Educate, Don't Just Sell: Use blog posts, video snippets, and detailed descriptions to share knowledge about wood species, milling techniques, or finishing tips. This solidifies the brand's position as an expert resource, building trust and loyalty beyond the initial sale.

Percepción Social

The brand is perceived as a high-end, specialty supplier for serious hobbyists and professionals. Customers are likely those looking for specific, high-impact pieces (like live-edge slabs for tables) that aren't available at standard lumber yards or big-box stores. The focus on Brazilian exotics and large slabs suggests a premium price point. The brand's value is seen in the quality and uniqueness of its inventory and its expertise in sourcing these materials.

Ejemplos de Copy

• •Fresh from the kiln. This single-origin Brazilian Pequia slab tells a story in every grain. We see a ten-foot dining table. What will you create? #woodworking #liveedge #interiordesign #hardwood
• •Beyond the Grain. We source the world's most unique hardwoods, so you can build your masterpiece. Explore our new arrivals.
• •A universe of pattern. Our Oregon Walnut Burls are selected for their extraordinary figuring and deep, rich color. Each piece is a testament to nature's artistry, stabilized and ready for your most ambitious projects—from statement tabletops to gallery-worthy woodturning.
• •This Week's Pick: A Flawless Slab of Tigerwood
• •Hard-to-Find Hardwoods | Live-Edge Slabs & Exotics | Shop hardwoodsource