Tono de Marca

gentle, empowering, mindful, educational, natural & earthy, community-oriented

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Ethical Production
• •Body Positivity & Inclusivity
• •Simplicity & Longevity
• •Female Empowerment

Mejores Prácticas

• •Lead with Values, Support with Product: Always connect the product back to the core values. Instead of just saying "soft underwear," say "Experience the gentle touch of bamboo, a kindness to your skin and the planet." The "why" (sustainability, empowerment) is as important as the "what" (the garment).
• •Use a Sensory and Gentle Vocabulary: Employ words that evoke softness, nature, and well-being. Terms like gentle, soft, breathe, hold, embrace, natural, earthy, conscious, mindful, and flow align perfectly with the brand's established tone.
• •Speak to the Community, Not Just the Customer: Foster a sense of belonging. Use inclusive language like "we," "our community," and "walk with us." Frame purchasing not just as a transaction, but as joining a movement dedicated to conscious living.
• •Maintain Transparency in All Communication: Be honest about the realities of being a slow fashion brand. Acknowledge that made-to-order means longer wait times but frame it as a positive: a commitment to reducing waste. When discussing ethics and materials, provide details and certifications to build trust.
• •Educate to Empower: Use copywriting in blog posts, product descriptions, and social media to educate the audience. Explain why bamboo is a better choice, what OEKO-TEX certification means, or how to care for natural dyes. This reinforces the brand's authority and empowers consumers to make informed choices.

Percepción Social

The public perception is largely positive, praising extreme softness, comfort, strong commitment to sustainability, natural dyes, transparent ethical stance, and body-positive/inclusive marketing. Criticisms include concerns about product durability, high price point, slow shipping times, and challenges with customer service or special care requirements for garments.

Ejemplos de Copy

• •Your second skin for slow Sundays. Introducing the Aura Lounge Set, crafted from our signature bamboo fabric to move with you, not on you. It’s more than comfort; it’s a quiet promise to yourself to rest, rejuvenate, and just be. Gentle on your skin, gentle on our Earth. #HaraTheLabel #SlowLiving #ConsciousComfort
• •Kindness, Woven In. Underwear and basics that honor your body and the planet.
• •A gentle offer, just for our community
• •Feel held, not hidden. The Lena High Waist embraces your natural shape with a soft, flexible hold. Made from breathable, OEKO-TEX certified bamboo, these undies are designed for all-day comfort and peace of mind. Dyed naturally with plants, they're a celebration of simplicity from seed to skin.
• •Your practice is about connection. Why should your clothing be any different? HARA The Label creates plant-dyed bamboo essentials that feel as natural as your breath. Move freely, live consciously. Shop our collection of soft, sustainable pieces and join a community walking gently on the Earth. 1% of every sale goes to protecting our planet.