Tono de Marca

positive, encouraging, calming, supportive, friendly, trustworthy, natural, informal and energetic (on TikTok)

Valores de Marca

• •Natural Wellness
• •Stress Relief & Mental Well-being
• •Happiness & Positivity
• •Quality & Transparency
• •Community & Support
• •Effectiveness

Mejores Prácticas

• •Always Lead with Positivity and Support: Frame messages in an uplifting and encouraging way. Even when addressing issues like stress or poor sleep, focus on the positive solutions and outcomes the brand offers.
• •Emphasize Natural and Gentle: Use language that reflects the natural ingredients and gentle effects of the core products (especially Ashwagandha). Words like 'natural,' 'pure,' 'gentle,' 'calm,' and 'soothe' reinforce this.
• •Keep it Accessible and Friendly: Avoid overly technical jargon. Use a conversational, approachable style that makes customers feel understood and welcomed. Emojis can be used judiciously to enhance friendliness, especially on social media.
• •Be Benefit-Oriented but Authentic: Clearly communicate the benefits (e.g., 'reduce stress,' 'improve mood,' 'sleep better') but avoid making exaggerated or unsubstantiated claims. Maintain transparency, especially regarding ingredients and product effects.
• •Adapt Slightly for Platform, but Maintain Core Values: While the tone on TikTok might be more energetic and informal than a website blog post, the underlying values of positivity, wellness, and natural solutions should remain consistent. The core message of 'happy vibes' should permeate all communications.

Percepción Social

Positive Customer Experiences, Effective for Stress and Anxiety, Natural and Trustworthy, Engaged Community (for some products), Focus on 'Vibes'

Ejemplos de Copy

• •Headline: Find Your Daily Dose of Calm. ✨ Body: Life’s busy. Our natural Ashwagandha gummies are here to help you navigate the noise, reduce stress, and rediscover your happy place. Pure ingredients, peaceful mind. #HappyVibes #NaturalWellness
• •Headline: Unwind Naturally, Sleep Soundly. 😴 Body: Tossing and turning? Let our specially formulated sleep gummies gently guide you to a restful night. Wake up refreshed and ready to embrace the day with a smile. Sweet dreams are made of these! #SleepWell #HappyVibesLife
• •Headline: Good Vibes Only Zone! 🧘‍♀️ Body: Create your sanctuary from stress. Our calming gummies are your little pocketful of peace, helping you stay centered and positive, no matter what the day throws your way. What’s your favorite way to find your calm? Share below! #PositiveEnergy #MentalWellbeing
• •Headline: Taste the Happiness! 🍓🍋 Body: Who knew wellness could be so delicious? Our yummy gummies are packed with natural goodness to support your mood and keep those happy vibes flowing all day long. Treat yourself to a brighter day! #FeelGood #GummyGoodness
• •Headline (for a product like 'Twisted Treats' or Amanita): Elevate Your Evening. 🍄✨ Body: Ready for a new perspective? Our [Product Name] gummies are crafted for those looking to explore gentle euphoria and enhanced sensations. Unwind, connect, and let the good times roll. (Please enjoy responsibly and in accordance with local laws. 21+) #HappyVibesAdventure #MoodEnhancer