Tono de Marca

Whimsical, Heartfelt, and Creative

Valores de Marca

• •Joy in Creation
• •Personal Connection
• •Individuality and Uniqueness
• •Craftsmanship
• •Community

Mejores Prácticas

• •Lead with "Happy" and "Joy": Infuse words related to happiness, joy, and delight into your copy. The brand name itself is a guidepost; the language should feel optimistic and warm.
• •Use Storytelling Language: Instead of just describing a product, tell its story. "This design was inspired by..." or "We love making these because..." It connects the customer to the creative process.
• •Emphasize the "Handmade" Touch: Use words like "artisanal," "hand-machined," "crafted," "one-of-a-kind," and "studio" to constantly reinforce the value of the human element and the brand's artisanal nature.
• •Be Personal and Conversational: Write as if you're speaking to a friend. Use "you" and "we" to create a direct connection. Keep sentences clear, heartfelt, and approachable, avoiding overly corporate or technical jargon.
• •Visually Align the Tone: Ensure the playful and heartfelt tone of the copy is matched by the visuals. The current Instagram feed, with its clean yet whimsical photos, does this effectively. Consistency across all elements is key.

Percepción Social

The public perception of happyNOON appears to be that of a niche, high-quality artisanal brand with a dedicated following, especially within the community of cat lovers and those who appreciate handcrafted goods.

Ejemplos de Copy

• •From your favorite photo to a forever keepsake. We had the honor of stitching this lovely furry face onto our classic tee. Every thread tells a story. What will yours be? Tap to start your own custom creation.
• •happyNOON began with a simple idea: sewing brings happiness. At our small studio in Hayama, we use a T-shirt as a canvas, transforming it with playful, hand-machined embroidery. It's more than a piece of clothing; it's a connection, a memory, and a little piece of joy you can wear.
• •Hello, sunshine! Chase away the grey with our new 'Weekend Wanderer' collection. Featuring whimsical embroidery inspired by sunny-day adventures and the delightful creatures we meet along the way. Find your new favorite story to wear.
• •Come say hello! We're bringing our threads and happy things to the 'DO CATS!' event at Matsuya Ginza this weekend. Discover our ready-to-wear embroidered tees or chat with us about creating a custom portrait of your own furry friend. Let's make something happy together!
• •Meet our 'DOWN CAT' tee. A little bit cheeky, a lot of charm. This embroidered feline friend is a tribute to lazy afternoons and the simple joy of a good nap. Made with 100% soft cotton and a whole lot of love, it's the perfect companion for your everyday.