Tono de Marca

Authentic, Resilient, and Caring

Valores de Marca

• •Natural Healing
• •Handcrafted Quality
• •Authenticity & Transparency
• •Empowerment

Mejores Prácticas

• •Always Lead with the "Why": Every piece of copy should connect back to Hannah's origin story. The "why" behind the brand (desperation, failure of traditional medicine, belief in nature) is its most powerful asset. Use it to build an immediate emotional connection.
• •Use Empathetic and Resilient Language: Use words like "journey," "battle," "relief," "soothe," "heal," and "empower." This reflects the brand's authentic understanding of the customer's struggles and positions the product as a caring and effective solution.
• •Highlight Simplicity and Purity: Emphasize the short, all-natural ingredient lists. Contrast this with the complex, chemical-laden formulations of mass-market products. Use phrases like "just four ingredients," "zero nasties," and "purely natural."
• •Showcase Real-World Results: Leverage customer testimonials and stories in all marketing. Copy should focus on the outcomes (e.g., "my psoriasis is finally gone," "soothed my baby's sensitive skin") rather than just product features. This builds social proof and trust.
• •Maintain a Personal, Founder-Led Voice: Write as if Hannah is speaking directly to the customer. Use "I" and "my" when telling the brand story to maintain the authentic, personal connection that sets the brand apart. This ensures the tone remains caring and trustworthy, not corporate.

Percepción Social

Perceived as a trustworthy and highly effective brand, especially by those with persistent skin ailments. Customers view it as a 'skin saviour' and 'must-have', valuing the founder's authentic story and the proven success of the products where others fail.

Ejemplos de Copy

• •Headline: Tired of creams that don't work? Body: I get it. I battled a severe skin infection for 18 months with no relief from prescriptions. In my kitchen, out of pure desperation, I created what is now our most-loved product: The Original Balm. Made with just four pure, natural ingredients, it’s designed to soothe, heal, and protect. See the difference nature can make for your irritated skin. Call to Action: Shop Natural Relief
• •(Image: A beautiful, high-quality shot of the balm's texture, perhaps with ingredients like beeswax and almond oil surrounding it.) Caption: This is where it all began. The Original Balm. Four natural ingredients, handcrafted in small batches, and born from a journey to heal my own skin. It’s more than just a balm; it’s a story of resilience and the power of nature in every jar. A must-have for everything from eczema to dry hands. #HannahsBumbleBalm #NaturalHealing #SkinSaviour #HandmadeSkincare #PowerOfNature
• •Headline: Soothe Aches and Unwind Naturally. Body: Your body does so much for you—it’s time to give back. Our Magnesium Balm is handcrafted to help ease tired muscles, calm restless legs, and promote a deeper, more restful sleep. We use only pure, natural ingredients, because we believe that what you put on your body is as important as what you put in it. Melt away the day’s tension, the natural way.
• •(Video: Quick cuts showing Hannah in her workshop, the texture of the balm, and a customer's positive review screenshot.) Voiceover/Text: "They told me a skin graft was my only option. I said no. I went to my kitchen, and I created this. It cleared my flesh-eating bacteria. Now, it's helping thousands with their eczema, psoriasis, and more. This is the power of nature." On-screen text: Real stories, real results. Hannahs Bumble Balm.
• •Subject: A Story of Hope in Every Jar Body: Hi [Customer Name], When I see an order from you, I'm reminded of why I started Hannahs Bumble Balm. This brand wasn't born in a boardroom; it was born in my kitchen during one of the hardest times of my life. Your trust in our products keeps that spirit alive. Thank you for being part of our journey and for choosing to heal naturally. As a small thank you, here is 15% off your next order.