Tono de Marca

Artistic, Passionate, and Approachable

Valores de Marca

• •Individuality
• •Craftsmanship
• •Quality Materials
• •Passion

Mejores Prácticas

• •Lead with Passion and Artistry: Always frame the products as more than just accessories. Use words like "art," "handcrafted," "studio," "designed," and "inspired" to reinforce the brand's creative foundation.
• •Emphasize Uniqueness: Consistently use phrases like "one-of-a-kind," "small batch," and "uniquely yours." This highlights the value of handmade items over mass-produced alternatives and justifies the price point.
• •Speak to "Her": Write as if you are talking to a single, confident, and creative individual. Use "you" and "your" to make the copy personal and direct, fostering a connection with the customer.
• •Balance a-story and Benefits: For each product, tell a small story about its inspiration or creation, then clearly state the benefits for the wearer (e.g., "lightweight for all-day comfort," "a pop of color to brighten any outfit," "a conversation starter").
• •Maintain a Confident and Empowering Voice: The copy should feel uplifting and inspiring. Use active, empowering verbs and positive language that mirrors the confidence the brand wants its customers to feel. Avoid passive or generic descriptions.

Percepción Social

A specialized, boutique brand for customers seeking distinctive, non-mass-produced accessories, positioned as high-quality, handcrafted fashion jewelry, appealing to those who appreciate artistry and unique wearable art.

Ejemplos de Copy

• •Headline: Art for your ears. ✨ Body: Dare to be vibrant. Our new Frida-inspired collection is handcrafted with passion, polymer clay, and a pop of color your wardrobe has been waiting for. Each pair is a slow-made, one-of-a-kind piece of wearable art. Tap to shop your new favorite statement piece. #Trendeelove #HandmadeJewelry #WearableArt #StatementEarrings #SlowMade
• •Headline: Don't just wear jewelry. Wear a story. Sub-headline: Shop our collection of unique, handcrafted pieces designed to express your individuality.
• •Subject: Fresh from the studio... Art you can wear is here.
• •Title: The Miami Cuff – Handcrafted Leather Bracelet Description: Embrace effortless confidence with the Miami Cuff. Hand-cut from genuine, supple leather and finished with a unique semi-precious stone, no two cuffs are exactly alike. It’s not just an accessory; it’s a testament to bold individuality and meticulous craftsmanship. Designed to be lightweight and comfortable for all-day wear, from the art gallery to a night out.
• •Headline: Still thinking about it? Body: Your one-of-a-kind piece is waiting. At Trendeelove, we pour our passion into every handmade design so you can express your unique style. Find the piece that spoke to you and enjoy free shipping on your order over $50.