Tono de Marca

Artisanal & Authentic, Friendly & Welcoming, Passionate & Proud, Community-Focused

Valores de Marca

• •Craftsmanship & Quality
• •Local Support & Community
• •Authenticity & Uniqueness
• •Customer Connection
• •Heritage & Place

Mejores Prácticas

• •Always Emphasize "Handmade" and "Local": Ensure copy consistently highlights the handmade nature of products and the support for local Lake District artists.
• •Tell the Story: Share the stories behind the products, the artists, and the family-run nature of the business. This builds authenticity and connection.
• •Use Warm and Personal Language: Reflect the friendly, family-run atmosphere in all communications. Address customers directly and use inviting language.
• •Showcase the Connection to Hawkshead and the Lake District: Incorporate imagery and descriptions that evoke the beauty and unique character of the location. This reinforces the brand's roots and inspiration.
• •Maintain Visual Consistency: Ensure that all visuals (photos, videos) across platforms align with the rustic, natural, and high-quality aesthetic seen on their Instagram and website.

Percepción Social

Positive, Artisan Destination, Experiential, Trusted Local Business

Ejemplos de Copy

• •Discover the soul of the Lake District in every handcrafted piece. At Handmade in Hawkshead, we cherish the art of making. Visit our family-run shop or explore unique gifts online.
• •From our hands to your home. ✨ Support local artisans and find truly unique treasures at Handmade in Hawkshead. Each item tells a story of craft and dedication.
• •Experience the magic of glassblowing in the heart of Hawkshead! Join James for a hands-on workshop and create your own piece of the Lakes to take home. Book your spot today!
• •More than just a gift shop, we're a celebration of Lake District creativity. Discover handcrafted jewellery, stunning glassware, and unique homewares you won't find anywhere else. #HandmadeInHawkshead #ShopLocal
• •Warm your home with the glow of the Lakes. Our curated collection of handmade candles and homewares brings the beauty of Hawkshead to you. Shop sustainably, shop with heart.