Tono de Marca

elegant, professional, and educational

Valores de Marca

• •Quality and Craftsmanship
• •Expertise and Education
• •Artistic Expression and Lifestyle Enhancement
• •Customer Trust and Transparency

Mejores Prácticas

• •Lead with Expertise: Always mention your accreditations (JPFA, Aube, DFA) and the international origin of your flowers when relevant. This immediately establishes credibility and justifies a premium positioning.
• •Use Elegant and Evocative Language: Employ words like "exquisite," "artisan," "bespoke," "timeless," "curated," and "meticulous." This language reinforces the high-end, handcrafted nature of the products.
• •Educate, Don't Just Sell: Frame your products and services around the art and skill involved. Explain *why* preserved flowers are special and the techniques that make your arrangements unique. This provides value beyond the product itself.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches the high-quality, clean aesthetic of your photography. The text should be as polished and professional as the images.
• •Emphasize the "Handmade" Value: Consistently remind your audience that every piece is hand-tied and created by experienced florists, not mass-produced. This highlights the "love and care" that goes into each product, creating an emotional connection.

Percepción Social

positive, positioned as a high-end, specialized floral design company and school, supported by media collaborations, awards, educational authority, and customer focus.

Ejemplos de Copy

• •Master the art of everlasting beauty. Join our exclusive Preserved Flower Workshop and learn the delicate techniques passed down from Japan's most prestigious floral academies. Unlock your creativity and bring home more than just an arrangement—bring home a skill. Limited spots available. Link in bio to enroll.
• •Your love is timeless. Shouldn't your bouquet be? At Hanakago, our artisans, trained in the revered Dutch Flower Arrangements (DFA) tradition, craft bespoke wedding flowers that last. Preserve the memory of your special day with an arrangement as enduring as your vows.
• •Hanakago: Where Floral Design Becomes Fine Art. We import the world's finest preserved flowers to handcraft exquisite arrangements that elevate any space. Explore our collections or begin your own creative journey at our accredited floral academy.
• •A curated expression of elegance. This arrangement features premium preserved roses from Japan and hydrangeas from Colombia, each carefully selected for its vibrant color and perfect form. Hand-tied by our certified florists, it's a sophisticated gift designed to offer lasting joy, no watering required.
• •Elevate your next corporate event with Hanakago. We specialize in creating unique, hands-on floral workshops and bespoke arrangements that leave a lasting impression. Partner with Hong Kong's award-winning preserved flower design house to offer your clients and employees an unforgettable experience in creativity and craftsmanship.