Tono de Marca

Authentic and Passionate, friendly, proud, grounded in craft, personal, straightforward, and confident.

Valores de Marca

• •Quality Craftsmanship
• •Family & Community
• •Passion for the Game
• •Made in the USA
• •Customization & Personalization

Mejores Prácticas

• •Lead with the "Why": Always circle back to the core values. Start with the passion, the family story, and the commitment to quality before diving into product specifications. People buy the "why" you do it.
• •Use "We" and "You": Write in a personal, conversational style. Use "we" to refer to the father-son team and the company, creating a human connection. Address the customer directly as "you" to make them feel seen and valued.
• •Showcase, Don't Just Tell: Instead of just saying "high-quality," describe the materials and process. Post photos and videos of the boards being built. Feature customer photos to provide social proof and build community.
• •Emphasize Durability and Longevity: Frame the purchase not as a simple game, but as a long-term investment in fun and family. Use words like "heirloom," "built to last," "generations," and "memories" to convey lasting value.
• •Maintain a Proud, Humble Tone: Be confident in the quality of your work, but remain grounded and appreciative of your customers. The tone should be that of an expert craftsman who is grateful to share their passion, not a faceless corporation. Thank customers publicly and celebrate their enjoyment of the product.

Percepción Social

Actively and positively shaped by the company itself, portraying a trustworthy, high-quality, and customer-focused brand. Customer satisfaction is high, with the brand's self-portrayal being the prevailing public image due to limited third-party discussion.

Ejemplos de Copy

• •It's more than just a game; it's the centerpiece of your backyard BBQs and family gatherings. Every Hammer Time board is handcrafted from cabinet-grade birch and built to last for a lifetime of memories. Ready to start a new tradition?
• •We don’t cut corners. From hand-selecting each piece of 2x4 framing to applying multiple coats of professional-grade polyurethane, we build our cornhole boards with unwavering attention to detail. Feel the quality and see the craftsmanship in every set.
• •Don't settle for a generic set. At Hammer Time Cornhole, we specialize in creating fully custom boards that showcase your business logo, family crest, or unique design. Let's build a set that's 100% you.
• •Huge shoutout to the Johnson family for commissioning this awesome patriotic set for their annual 4th of July bash! We love seeing our boards become part of your best moments. Thanks for choosing Hammer Time!
• •The burgers are grilling, friends are laughing, and the perfect toss is about to win you bragging rights. That's a weekend done right. Our professional-quality cornhole boards are built for legendary backyard battles. Are you ready to play?