Tono de Marca

Aspirational & Dreamy, Confident & Empowering, Youthful & Playful, Effortless & Chic

Valores de Marca

• •Confidence
• •Adventure
• •Quality
• •Style
• •Community

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with an aspirational or empowering statement, then follow up with a concrete detail about the product (e.g., "Feel the freedom of the open ocean. Our seamless one-pieces are crafted from flexible Brazilian lycra for ultimate comfort.").
• •Embrace the "Endless Summer" Vocabulary: Use words and phrases that evoke a sense of warmth, light, and adventure. Think "golden hour," "sun-kissed," "chasing the sun," "ocean breeze," "salty hair," and "getaway."
• •Use a Conversational and Inclusive Tone: Address the customer directly ("you," "your") and use encouraging language. The tone should feel like a confident friend giving advice.
• •Balance English and Spanish (if strategic): Continue to use a mix of languages in social media captions to honor the brand's Peruvian heritage while appealing to a global audience. This adds a unique and authentic touch.
• •Be Visually Consistent: The tone of the copy should always match the tone of the visuals. If the photo is dreamy and romantic, the caption should reflect that. If it's bold and energetic, the copy should be more playful and direct. This synergy between words and images is crucial for a strong brand identity.

Percepción Social

The social perception of Half Naked Swimwear is divided. Positive Perception (from brand-controlled channels): On Instagram, the brand is perceived as stylish, aspirational, and desirable. The high-quality imagery and consistent aesthetic attract a following that engages positively with the content. Negative Perception (from external customer reviews): In forums and review platforms, a significant number of customers have reported negative experiences, primarily concerning poor customer service, difficulties with returns, and a feeling of being scammed. This has damaged the brand's reputation for trustworthiness and reliability.

Ejemplos de Copy

• •Meet 'Born of Venus' | Our new collection is a celebration of the goddess within. Dive into divine feminine energy with styles designed to make you feel reborn. ✨ #HalfNakdSwim #BornOfVenus
• •The Soleil Top: Your personal golden hour. Designed with luxurious Brazilian lycra that feels like a second skin, this top is all about effortless confidence. Whether you're chasing waves or just soaking up the sun, do it in style. Shop now.
• •Subject: Your Summer Escape Awaits... Hey dreamer, Ready for your next adventure? Our latest collection is inspired by sun-drenched days and spontaneous getaways. Pack your bags and your favorite bikini—the world is waiting. [Shop The New Collection]
• •You're our muse! We love seeing you make memories in your #HalfNakdSwim. Tag us @halfnakd_swim for a chance to be featured and inspire our community. Your confidence is contagious!
• •Wanderlust in a bikini. Our swimwear is made for the girl who says 'yes' to adventure. With unique designs and buttery-soft fabric, you'll be ready for whatever the tide brings in. Shop our travel-approved styles now.