Tono de Marca

empowering, motivational, and confident

Valores de Marca

• •Empowerment
• •Quality & Performance
• •Style
• •Inspiration

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should reinforce the core message of empowerment and confidence. Use strong, active verbs and a motivational tone.
• •Emphasize 'And,' Not 'Or': The brand's unique proposition is the combination of style AND function. Copy should consistently highlight that customers do not have to choose between looking good and performing well.
• •Use the Motto as a Guiding Star: The "Look Good Lift Good" motto is a powerful and concise summary of the brand's promise. Use it as a hashtag and weave its philosophy into longer-form content.
• •Speak Directly to Her Journey: Address the target customer's multi-faceted life. Acknowledge that her active lifestyle extends beyond the gym to "outdoor adventures" or "moving through their day with confidence." This makes the brand more relatable.
• •Maintain a Confident, Clean Voice: Avoid overly complex or technical jargon. The copy should be as sleek and seamless as the product designs it describes. Keep sentences clear, confident, and focused on the benefit to the customer.

Percepción Social

neutral to non-existent

Ejemplos de Copy

• •Limit Less Collection: Engineered for Your Power, Designed for Your Life.
• •It's not about the weight you lift, but the limits you break. Our Power Play Set moves with you, supports you, and empowers you to push further. #LookGoodLiftGood #gymmadefit
• •Experience the perfect fusion of style and strength. Our Power Play Set features a seamless, sleek design that promotes effortless movement and unwavering support. From the gym to your daily adventures, feel confident and empowered. This isn't just activewear; it's a mindset.
• •Welcome to the gymmadefit mindset. You're not just here for clothes; you're here to push past your limits. We're here to make sure you look and feel good doing it. Ready to start your journey?
• •Confidence is your best accessory. Our athleisure line is crafted to empower your active lifestyle, blending high-performance function with a style that inspires. Discover your new favorite set today. Look good, lift good, live boldly.