Tono de Marca

Aspirational & Evocative, Accessible Luxury, Sensory & Descriptive, Direct & Informative (Product Focus)

Valores de Marca

• •Luxury & Elegance
• •Timelessness
• •Emotional Connection
• •Accessibility
• •Customer Consideration

Mejores Prácticas

• •Emphasize 'Luxury Meets the Stars' consistently to reinforce brand identity.
• •Incorporate sensory language (e.g., 'mesmerizing floral bouquet') in product descriptions.
• •Balance aspirational language with accessible pricing information.
• •Highlight the emotional connection to scent (memory, mood, moment).
• •Prioritize Customer Experience in Messaging: Highlight customer-centric policies like the 'sample with every scent' to build trust and show that the brand values customer satisfaction and informed choices.

Percepción Social

Perceived as a provider of quality, Middle Eastern richness-inspired, and appealing scents that evoke luxury and elegance without being unattainable. The brand should aim to reinforce its unique identity to avoid confusion with other 'Najm' branded products.

Ejemplos de Copy

• •Experience the luminous scent of Najm, where luxury meets the stars. Discover fragrances that capture timeless moments.
• •Indulge in our collection of 'inspired by' perfumes, crafted to evoke memories and moods. Luxury within reach.
• •Unveil a mesmerizing floral bouquet, blended with succulent fruits and a soft woody base. A scent that's deeply intoxicating.
• •Each Najm scent ships with a sample, ensuring your complete satisfaction. Explore our fragrances with confidence.
• •Najm: Your gateway to accessible luxury. Discover the perfect scent to elevate every moment, creating lasting memories.