Tono de Marca

Empathetic & Supportive, Friendly & Approachable, Informative & Trustworthy, Positive & Optimistic, Playful & Vibrant (Visuals)

Valores de Marca

• •Health & Wellbeing
• •Authenticity & Transparency
• •Quality & Efficacy
• •Natural & Clean
• •Customer-Centricity (Empathy)
• •Community & Support
• •Eco-consciousness/Social Responsibility

Mejores Prácticas

• •Embrace Empathy: Always write from a place of understanding. Acknowledge the customer's struggles (e.g., "Tired of bloating?") before offering a solution. Use "we" and "you" to create a direct, personal connection.
• •Keep it Simple & Clear: Use straightforward, easily understandable language, avoiding overly technical jargon. If you use a term like "Low FODMAP," briefly explain its benefit (e.g., "gentle on your digestion").
• •Be Consistently Positive & Encouraging: Focus on the positive outcomes and solutions Gutly offers. Maintain an optimistic and supportive voice that inspires confidence and hope.
• •Highlight Natural & Clean: Reinforce the "natural," "clean," and "simple ingredients" aspects in your copy, as this is a core value and a key differentiator.
• •Weave in the "Happy Gut" Philosophy: Connect product benefits back to the overarching theme of a "happy gut" leading to a "happy life." This reinforces the brand's core mission.

Percepción Social

Positive & Trusted, Effective Solution, Australian & Quality-Focused, Supportive Community

Ejemplos de Copy

• •Headline: Finally, a protein powder that loves your gut back! Body: Tired of compromising your sensitive stomach for your protein goals? At Gutly, we get it. That's why we crafted our delicious egg white protein with simple, natural ingredients. Fuel your day, the happy gut way! #Gutly #HappyGutHappyLife #SensitiveTummyFriendly
• •Headline: Bloat-free bliss? Yes, please! Body: Say goodbye to post-protein discomfort and hello to feeling your best. Our Monash Low FODMAP certified protein is your tummy's new best friend. "It's a game changer!" - Grace W. Discover the Gutly difference. #NoBloatZone #GutHealthJourney #ProteinThatPerforms
• •Headline: Your Gut Will Thank You. Seriously. Body: We believe in clean supplements because your body deserves the best. No hidden nasties, just pure, wholesome goodness designed to make you feel amazing from the inside out. Ready for a healthier, happier you? #CleanEating #NaturalIngredients #GutlyWellness
• •Headline: Join the Happy Gut Movement! Body: Born from personal experience with IBS, Gutly is more than just supplements – it's a community dedicated to wellness. Share your journey, find support, and let's get healthier together. #GutlyCommunity #IBSWarriors #WellnessTogether
• •Headline: Simple Ingredients. Powerful Results. Happy You. Body: We keep it real with ingredients you can understand and trust. Egg whites, natural cocoa, a touch of maple – that’s the Gutly way to a happy gut and a vibrant life. Taste the goodness! #SimplyGutly #TransparentNutrition #FeelTheDifference