Tono de Marca

aspirational, gentle, and mindful

Valores de Marca

• •Sustainability and Safety
• •Quality and Durability
• •Child Development
• •Aesthetic Sensibility

Mejores Prácticas

• •Develop a Brand Voice Chart: Formally document the brand's tone, defining key characteristics (e.g., "Warm," "Mindful," "Elegant") and providing "do's and don'ts" (e.g., "Do use storytelling," "Don't use slang or aggressive sales language").
• •Prioritize "Why" Over "What": In all copy, lead with the purpose and benefit of the product—sparking imagination, creating calm, lasting for generations—before listing its features.
• •Maintain a Consistent Lexicon: Continue to use and own a specific set of keywords like "heirloom," "mindful," "sustainable," "open-ended," and "natural" across all platforms to build brand recognition.
• •Speak to the Parent's Aspiration: Frame the copy to connect with the parent's desire for a beautiful home, a sustainable lifestyle, and a creative, well-developed child. The product is the tool to achieve that aspiration.
• •Ensure Visual and Textual Harmony: Every image should reflect the same calm, natural, and high-quality aesthetic as the words used. The minimalist photography on the website is a perfect example and should be replicated across any future marketing materials.

Percepción Social

The perception is currently controlled and projected solely by the brand itself through its website. The intended perception is that of a premium, trustworthy, and conscientious brand for parents who prioritize quality, sustainability, and developmental value in the products they choose for their children.

Ejemplos de Copy

• •The Art of Play. The Beauty of Nature. Heirloom-quality wooden toys for a childhood of wonder.
• •Meet the new members of our woodland family. Mindfully crafted from sustainable maple and painted with non-toxic colors, these little friends are ready for big adventures. It’s not just play; it’s the beginning of a thousand stories. #GuavaBerryKids #OpenEndedPlay #SustainableToys
• •New at Guava Berry: Toys that Whisper, Not Shout.
• •More than just blocks, this is a foundation for imagination. Each piece is sanded by hand to a soft, smooth finish, safe for little builders. Watch them create castles, bridges, and worlds of their own, all while developing fine motor skills and a love for simple, beautiful things.
• •Guava Berry was born from a simple desire: to bring back the magic of traditional play. We create sustainable, heirloom-quality wooden toys and decor that are safe for your child and kind to our planet. Join us in celebrating a slower, more imaginative childhood.