Tono de Marca

Humorous & Sarcastic, Relatable, Informal & Conversational, Enthusiastic (about EDM), Slightly Edgy/Rebellious

Valores de Marca

• •Authenticity/Self-Expression
• •Community
• •Humor & Fun
• •Quality & Uniqueness
• •Passion for EDM

Mejores Prácticas

• •Embrace the "Grumps" Persona: Always write from the perspective or with the attitude of the Grumps character – slightly cynical, humorous, loves EDM but hates the annoyances.
• •Use Relatable EDM Scenarios: Connect the "grumpy" theme to common experiences within the EDM and festival culture (e.g., long lines, bad DJs, overly chatty people, post-festival exhaustion).
• •Keep it Conversational and Informal: Use slang, emojis (sparingly and appropriately for the persona), and a direct address to the audience. Avoid overly corporate or stiff language.
• •Inject Humor and Sarcasm: This is the brand's unique selling proposition. Ensure most communications have a humorous or sarcastic undertone.
• •Balance Grumpiness with Passion: While the "grumpy" aspect is key, remember the brand is still for EDM lovers. Show genuine enthusiasm for the music and culture, even if it's through a cynical lens. The grumpiness is a layer on top of a shared love for EDM.

Percepción Social

Niche Appeal, Positive Sentiment within Target Audience, Seen as Fun and Original, Community-Oriented

Ejemplos de Copy

• •Not a morning person? Neither is Grumps. Especially not after a three-day festival. Rock this new tee and let the world know your vibe before they even try to talk to you. ☕️ #GrumpsCollection #EDMLife #FestivalRecovery
• •When someone asks if you're having fun but your face says 'I need more bass and less small talk.' Grumps gets it. Tag a fellow raver who understands. 😂 #GrumpsEDM #RaveProblems #SociallySelective
• •Stay warm, look cool, and keep the overly enthusiastic at bay. The official Grumps 'Don't Bother Me, I'm Vibing' hoodie is your new festival essential. Maximum comfort, minimal interaction required. 😉
• •Sale Alert! Because even Grumps loves a good deal (almost as much as he hates crowds).
• •Grumps Collection: For the Raver Who's Allergic to Excessive Positivity. Shop the attitude.