Tono de Marca

inspiring, educational, and playful

Valores de Marca

• •Empowerment
• •Education Through Play
• •Fun & Connection
• •Purpose-Driven Design
• •Quality & Aesthetics

Mejores Prácticas

• •Always connect the game to its higher mission ("better tomorrow," "impact"), but quickly pivot to the fun, social, and strategic elements to keep the tone engaging and not overly academic.
• •Employ verbs that inspire action and agency, such as "build," "create," "save," "discover," and "challenge." Frame players as active participants in making a positive change.
• •Emphasize the joy of playing together. Use phrases like "family game night," "challenge your friends," and "bring people together" to reinforce the community aspect of the brand.
• •Write copy that appeals to a parent's desire for educational and meaningful activities for their children, while also highlighting the strategic depth and engaging mechanics that appeal to seasoned board game enthusiasts.
• •Ensure all text is paired with the brand's signature colorful, hopeful, and nature-themed illustrations. The voice should always remain optimistic, clear, and encouraging across all platforms.

Percepción Social

Highly positive. The brand is viewed as a trustworthy and innovative creator of meaningful entertainment. Customers appreciate that the games are not only fun but also serve an educational purpose, making them a popular choice for families. The strategic depth and replayability are valued by more serious board game players. The brand successfully occupies a niche that combines the enjoyment of tabletop gaming with a tangible sense of contributing to positive change.

Ejemplos de Copy

• •Turn Game Night into a Force for Good. Ready for a game that’s more than just fun? With Wildlife Sanctuary, you can build your own reserve, save endangered animals, and learn about conservation, all from your living room table. It's fast, strategic, and sparks conversations that matter. Make your next family night an adventure with purpose!
• •Games for a Better Tomorrow. Play with purpose.
• •Who knew saving the planet could be this competitive? 😉 Our impact games are designed to be fun, fast, and full of strategy. Perfect for the conscious gamer. #BoardGames #ImpactGaming #GrowlyGames
• •Growly Games - Wildlife Sanctuary: The Strategic Board Game of Animal Conservation. Challenge your friends and family to build the most successful animal sanctuary! In this beautifully illustrated game, every choice matters. You'll rescue animals, manage resources, and learn about the real-world challenges facing wildlife. Easy to learn but rich with strategy, it's the perfect game for players who love a little friendly competition and a lot of heart.
• •Ready for a new challenge? Where fun gameplay meets a powerful mission. Who would you challenge to a game night? (Poll: My Family vs. My Friends)