Tono de Marca

Artistic, Expert, and Approachable

Valores de Marca

• •Aesthetic and Natural Forms
• •Craftsmanship and Experience
• •Emotional Connection
• •Storytelling
• •Tangibility and Engagement

Mejores Prácticas

• •Balance Expertise with Approachability: Always ground the brand in Christopher Groombridge's extensive experience and high-profile work, while using welcoming language like "approachable," "we invite you," and "let's discuss" to encourage inquiries.
• •Tell the Story Behind the Sculpture: Every piece of copy should touch on the inspiration or the "why" behind the work. Use the "landscape" metaphor to describe forms, as this is a core concept for the artist.
• •Use Visually and Tactually Evocative Language: Employ words that appeal to the senses of sight and touch, such as "contours," "tactile voyage," "sensual," and "textural," to reflect the nature of the art.
• •Highlight the Emotional Value: For commissions, focus on the benefit of preserving memories and creating meaningful, lasting heirlooms.
• •Maintain a Consistent Visual and Textual Brand: Ensure that the high-quality, artistic imagery on Instagram and the website is always paired with copy that reflects the brand's expert, story-driven, and approachable tone.

Percepción Social

Groombridge Sculpture is perceived as a high-caliber fine art brand led by a seasoned and versatile sculptor. The public sees an artist capable of producing large-scale, high-profile commercial works as well as deeply personal and emotional fine art pieces. The brand is seen as both prestigious and accessible for those seeking bespoke, meaningful artwork.

Ejemplos de Copy

• •Introducing 'A Vulnerable Handscape.' This piece explores the contours of a lifetime's experience, where wrinkles become mountain ranges and ravines. It is a landscape to be explored visually and tactually, a map of a life held in your hands. Now available as a limited edition cast.
• •Groombridge Sculpture is the creative heart of Christopher Groombridge, a professional sculptor since 1992. From 5-metre statues for rock legends to intimate portraits that preserve a family's memory, every piece is built on a foundation of expert craftsmanship and a passion for storytelling in sculpture. We offer an approachable facility for commissions, working with you to bring your vision to life.
• •EQUINITY. A celebration of the powerful but elegant muscular form of the horse. This piece captures the spirit and anatomy of the animal, viewing its powerful contours as a landscape of hills and valleys. A tangible and inspiring addition for any art lover, cast in resin with a finish of your choice.
• •Have a story you want to tell in stone or bronze? We specialize in commissioned works that mean more. From immortalizing a beloved pet to capturing a moment in your family's history, we work with you to create a tangible memory. Let's start the conversation.
• •The most rewarding moment in our studio is revealing a finished sculpture to a client. It’s often an emotional reaction that makes the journey worthwhile. This season, we've been working on several new private commissions and have added a few limited edition pieces to the online shop. We invite you to explore the latest stories told through sculpture.