Tono de Marca

Rebellious, empowering, exclusive, confident, and unapologetic, speaking to a 'badass sisterhood' and rejecting mainstream norms.

Valores de Marca

• •Individuality and Self-Expression
• •Empowerment and Sisterhood
• •Rebellion and Non-Conformity
• •Confidence

Mejores Prácticas

• •Embrace the 'Club' Mentality: Always write as if you are speaking to members of an exclusive group. Use inclusive language like 'our sisterhood,' 'welcome to the club,' and 'one of us.'
• •Use Empowering and Rebellious Language: Incorporate words like 'fierce,' 'fearless,' 'unapologetic,' 'rebel,' and 'revolution' to reinforce the brand's core values.
• •Stay True to the Aesthetic: The language should always reflect the dark, edgy, and alternative nature of the products. Use descriptive words that evoke the feeling of the gothic, streetwear, and anime styles.
• •Engage with Your Community: Actively respond to comments and messages using the brand's tone. Feature user-generated content and make your followers feel seen and appreciated.
• •Be Confident and Unapologetic: Avoid language that is overly commercial or pleading. The tone should be confident, as if the brand knows its worth and is inviting others to be a part of it.

Percepción Social

Perceived as a go-to source for alternative fashion, a reflection of identity for its target audience, 'cool' and 'in the know' within its niche, fostering a sense of community and authenticity for a specific demographic.

Ejemplos de Copy

• •Not your average damsel. Unleash your inner dark queen in the new [Dress Name]. This isn't just a dress; it's a statement. #GrlfriendClub #GothicStyle
• •Rules were made to be broken. Our new streetwear collection is for the fearless, the ones who write their own stories on the city streets. Welcome to the club. #Streetwear #AlternativeFashion
• •Wear your world. Our latest anime-inspired tee is a tribute to the stories that shape us. Who said you can't bring your favorite characters to life? #AnimeStyle #Grlfriend
• •They call it a phase. We call it a lifestyle. To our fearless sisterhood, this one's for you. #BadassSisterhood #GrlfriendClub
• •Tired of blending in? Good. Get 15% off our entire collection and start building a wardrobe that's as unique as you are. Join the revolution. #FashionRebels