Tono de Marca

Community-Focused and Engaging, Niche and Authoritative, Direct and Utilitarian

Valores de Marca

• •Creativity and Customization
• •Community Engagement
• •Accessibility

Mejores Prácticas

• •Always Bridge the Shop and the Channel: Every piece of copy should reinforce the connection between the product (the shop) and the content (the YouTube channel). Use phrases like "The same templates I use," "As seen in my videos," or "Support the channel."
• •Speak the Audience's Language: Use terminology specific to the gaming community (e.g., "Career Mode," "Regens," "EA FC," "Ultimate Team"). This builds authenticity and trust.
• •Focus on Empowerment, Not Just Sales: Frame the products as tools that empower the user's creativity. The copy should be about what they can *do* with the template, not just what they are *buying*.
• •Maintain a Direct and Authentic Voice: Avoid overly corporate or polished marketing language. The tone should feel like it's coming directly from the creator—a fellow gamer sharing his tools with the community.
• •Leverage Social Proof from the Community: Encourage users to share their creations and feature them in YouTube community posts or on other social platforms. This creates a feedback loop where the community's creativity markets the product.

Percepción Social

The brand is perceived as an extension of the Ghiellini YouTube channel. It holds a positive and loyal perception among its target audience of viewers and fans who trust the creator and value the products as creative tools. However, it has limited mainstream awareness outside of the Ghiellini community and the specific niche of FIFA/EA FC content creators.

Ejemplos de Copy

• •Want to create your own 'Football World Domination' series? I've just updated the GRKN Shop with the brand new FC 25 All Teams Map, the same one I'm using in my next video! Grab the Photoshop file and start your own story. Link in bio! #FC25 #CareerMode
• •Take your content to the next level. This complete Photoshop map template includes all 667 teams from EA FC 25. Fully customizable layers make it easy to track your progress, create stunning visuals for your YouTube series, or settle debates with friends. Instant download after purchase.
• •Just dropped the Turkish Leagues Map on the GRKN shop! 🇹🇷 All teams from the Süper Lig to the TFF 3. Lig are included. Perfect for all you Turkish Career Mode fanatics. Your support helps me create more content for the channel! 🙏 [link to shop]
• •Ever wondered how I make my map videos? // It all starts with this template. // Now you can make them too. I get asked this all the time! The secret is my custom map template, now available on the GRKN Shop. It's super easy to use and works directly in Photoshop. Go create something amazing!
• •Your GRKN Shop Assets Are Ready! Thanks for your purchase! Your support for the shop directly supports the Ghiellini channel and allows me to keep making the videos you love. You can download your files now. I can't wait to see what you create—feel free to tag me in your posts!