Tono de Marca

Practical and Functional, Innovative and Resourceful, Approachable and Collaborative, Quality-Conscious, Helpful and Ergonomic-Focused

Valores de Marca

• •Usefulness and Functionality
• •Thoughtful Design
• •Quality and Durability
• •Customer Collaboration
• •Innovation
• •Customer Service
• •Versatility
• •Ergonomics and Comfort

Mejores Prácticas

• •Focus on the 'Why': Always explain the practical benefit or problem the product solves. Instead of just listing features, highlight how it makes the user's life easier or more comfortable.
• •Use Clear, Simple Language: Avoid overly technical jargon. The tone is approachable and down-to-earth; the language should reflect that.
• •Emphasize Quality and Durability Subtly: Mention the materials or thoughtful design that leads to a lasting product without being boastful. Words like 'reliable,' 'durable,' 'built to last' work well.
• •Maintain an Open, Collaborative Feel: Occasionally invite feedback or share that products are developed with users in mind. This reinforces the 'small company, big on ideas' vibe.
• •Show, Don't Just Tell (with Visuals and Use Cases): Complement copy with images or short videos showing the products in action. For copy, paint a picture of the product being used in a relatable scenario. Example: 'Keep your game box lids shut tight on the way to game night with Band Joes.'

Percepción Social

Providers of Niche, Clever Solutions, Reliable Quality, Ergonomic Experts, Good Value, Innovative Small Business

Ejemplos de Copy

• •For Band Joes: 'Tangled cables? Loose gear? Game night chaos? Meet Band Joes – the endlessly useful silicone bands that wrangle, secure, and simplify just about anything. From your kitchen drawer to your hiking pack, they're the tough, stretchy, and surprisingly handy helpers you've been looking for.'
• •For Fat Wrist Pads: 'Long hours at the keyboard don't have to be a pain. Our Fat Wrist Pads are thoughtfully designed for real ergonomic support, cushioning your wrists in soft, durable comfort. Type longer, play harder, and feel the Grifiti difference.'
• •For Nootle Mounts: 'Capture that perfect shot or keep your screen steady with Nootle. Versatile, reliable, and built for creatives on the go, our mounts give your phones and cameras the stable support they need, wherever inspiration strikes.'
• •For Chiton Sleeves: 'Your tech deserves a cozy, protective hug. Chiton sleeves, made from durable neoprene, shield your keyboards, laptops, and gadgets from everyday bumps and scratches. Smart protection for your essential gear.'
• •General Brand Ad: 'At Grifiti, we get excited about making things better – and simpler. From ergonomic desk upgrades to clever organizational tools, our small team designs functional, reliable gear that just *works*. Got an idea? We're all ears!'