Tono de Marca

Local, Authentic, Friendly, Proudly Vermont, Community-Oriented, Enthusiastic & Playful, Handcrafted & Quality-Focused

Valores de Marca

• •Local Sourcing & Production
• •Support for Small Businesses & Artisans
• •Authenticity & Originality
• •Community Spirit
• •Quality & Craftsmanship
• •Vermont Heritage & Pride

Mejores Prácticas

• •Embrace "Vermont-isms": Use language and references that resonate with Vermont culture and pride (e.g., "802," "Green Mountain spirit," local landmarks if appropriate). Keep it authentic and not forced.
• •Spotlight the "Local Angle": Always emphasize the "Vermont designed, Vermont made, Vermont inspired" aspects. Tell the stories of your products and the local artisans behind them.
• •Maintain a Friendly & Approachable Voice: Write as if you're speaking to a neighbor or a welcome visitor. Use contractions, warm language, and a helpful tone.
• •Be Genuinely Enthusiastic: Let your passion for Vermont and the products you sell shine through. Use positive language and express genuine appreciation for your items and customers.
• •Keep it Simple and Heartfelt: Avoid overly corporate or complex language. The charm of the brand lies in its authenticity and connection to the local community. Simple, clear, and heartfelt messages will resonate best.

Percepción Social

Positive & Charming, High-Quality & Unique, Go-To for Vermont Souvenirs, Helpful & Knowledgeable, Supportive of Local Economy

Ejemplos de Copy

• •From our Green Mountains to your home! ✨ Each piece at Green Mountain Dry Goods tells a Vermont story. Handcrafted with love, designed with pride, right here in the 802. Come find your piece of Vermont! #MadeInVermont #ShopLocalVT #WaterburyVT #VermontArtisan
• •Green Mountain Dry Goods: Your Vermont-Inspired General Store. Discover unique gifts, handcrafted treasures, and the true taste of the Green Mountains. Designed here, made here, loved everywhere. #VermontProud
• •Visiting Waterbury? Don't leave without a true Vermont keepsake! Green Mountain Dry Goods offers a curated collection of locally made souvenirs, artisanal foods, and unique gifts that capture the spirit of our beautiful state. Stop by and say hi – we’re right across from Ben & Jerry’s! #VermontGifts #WaterburyShopping #TravelVT
• •Rock your Vermont pride with our exclusive [Design Name] tee! Designed by our in-house talent, Jamie, and printed right here in Waterbury, this shirt is pure Vermont comfort and style. Soft, durable, and 100% inspired by the Green Mountain State. #VermontDesigned #GreenMountainStyle #ShopSmall
• •Meet the Maker! This week, we're thrilled to feature [Artisan's Name], whose beautiful [Product Type, e.g., pottery] is handmade just a few miles away. Supporting local talent is at the heart of what we do. Come see their incredible work at Green Mountain Dry Goods! #VermontMade #LocalArtisan #CommunityLove