Tono de Marca

passionate, supportive, and knowledgeable

Valores de Marca

• •Fostering a Gardening Community
• •Empowerment Through Knowledge
• •Quality and Durability
• •Customer-Centric Support
• •Australian Identity

Mejores Prácticas

• •Write as a Fellow Gardener: Always approach writing from the perspective of someone who shares the customer's passion. Use "we" and "you" to create a conversational and inclusive feel. Avoid overly corporate or sterile language.
• •Celebrate the Customer's Journey: Frame content around the customer's experience and success. Feature user-generated content prominently, respond enthusiastically to their posts, and make them the hero of the story.
• •Lead with Education, Not Just Sales: Prioritize providing genuine value. For every promotional post, aim to have several educational or community-focused ones. This builds trust and positions the brand as a credible expert.
• •Keep it Positive and Encouraging: The journey of gardening has its ups and downs. The brand's voice should always be optimistic and supportive, offering solutions and encouragement rather than focusing on problems.
• •Develop a "Voice Guide" for All Communicators: Create a simple internal document that outlines the key tonal attributes (Passionate, Supportive, Knowledgeable), provides examples of what to say and what to avoid, and ensures that anyone writing on behalf of the brand—from social media managers to customer service reps—does so consistently.

Percepción Social

The brand is viewed as trustworthy, reliable, and genuinely passionate about what they do. Customers perceive high-quality products, exceptional customer service, an authentic community, and a reliable resource for expert gardening advice in Australia.

Ejemplos de Copy

• •Just look at what Sarah from Victoria is growing! 🌱 Her Sprout greenhouse is absolutely thriving with winter greens. We love seeing our community's success stories – it’s what inspires us every day. What are you harvesting this season? Share a photo below and let's celebrate together! #GreenhousesGalore #AussieGardeners
• •Ready to unlock a year-round harvest? Our 8x12ft Eagle Greenhouse isn't just a structure; it's the heart of your garden. Engineered with a robust aluminium frame and 10mm UV-protected polycarbonate panels, it’s built by gardeners, for gardeners, to withstand everything the Aussie climate can throw at it. Imagine stepping inside to the smell of fresh tomatoes, even in the middle of winter. That's the dream we're here to help you build.
• •Subject: Is Condensation Taking Over Your Greenhouse? Let's Fix It! Hey [Customer Name], noticed a bit of extra moisture in your greenhouse lately? Don't worry, it's a common challenge, but easily managed! High humidity can be a sign of happy, transpiring plants. Our latest blog post breaks down exactly why it happens and gives you 3 simple steps to improve ventilation and keep your green-friends thriving. Let's get that airflow sorted!
• •Your Garden's Full Potential is Waiting. From the first seedling to the final harvest, we're with you every step of the way. Join the Greenhouses Galore family and discover the joy of growing your own, all year long. Explore our range of premium Australian-designed greenhouses.
• •Tired of pests, frosts, and unpredictable weather ruining your hard work? 😡 It’s time to take control. A Greenhouses Galore greenhouse is your garden’s ultimate protector. Swipe left to see how our community is growing more, wasting less, and enjoying the freshest food possible. Tap the link in our bio to find your perfect garden sanctuary!