Tono de Marca

Sophisticated, Natural, and Calming

Valores de Marca

• •Quality & Craftsmanship
• •Australian-Made
• •Ethical & Conscious Production
• •Customer-Centric

Mejores Prácticas

• •Lead with "The Why": Always connect the product to an experience or feeling. Instead of just "Scented Candle," use "Create Your Sanctuary" or "The Scent of a Relaxing Weekend." This elevates the product beyond its function.
• •Emphasize Australian Roots and Craftsmanship: Consistently include phrases like "Hand-poured in Australia," "Designed in Melbourne," or "Inspired by Australian Flora." This reinforces the brand's key differentiators and values.
• •Use Sensory and Evocative Language: Describe scents with words that evoke mood and place. For example, instead of "smells like vanilla," use "a warm, comforting embrace of creamy vanilla bean and soft amber."
• •Highlight Ethical Commitments: In product descriptions, social media bios, and the "About Us" section, always mention the "vegan," "cruelty-free," and "ethically sourced" aspects. This is a core part of the brand's identity and a major draw for its target audience.
• •Maintain a Refined and Minimalist Tone: Keep copy clean, concise, and elegant. Avoid slang, excessive emojis, or overly casual language to ensure the tone remains aligned with the brand's sophisticated and calm aesthetic. Let the quality of the product and the imagery do most of the talking.

Percepción Social

premium, trustworthy, and aesthetically pleasing

Ejemplos de Copy

• •Headline: Your daily ritual, refined. Body: Unwind and recenter with the subtle notes of our Santal & Cedarwood candle. Hand-poured in Australia with vegan coconut soy wax, it’s more than a fragrance—it’s a moment of calm, crafted just for you. Tap to bring tranquility home. #GreenDolphin #AustralianMade #LuxuryCandles #HomeSanctuary #MindfulLiving
• •Headline: Effortless Elegance. Lasting Fragrance. Sub-headline: Discover our collection of luxury reed diffusers and transform your space with scents inspired by the Australian coast. Vegan, cruelty-free, and exquisitely designed. Button: Shop Now
• •Headline: The Art of Gifting, Perfected. Body: Looking for a gift that speaks of quality and care? From our hand-poured candles to our elegant room sprays, every Green Dolphin product is crafted in Australia with ethical ingredients. Give the gift of sustainable luxury. Call to Action: Shop The Collection
• •Title: Wild Lemongrass & Lime - Premium Room Spray Description: Invigorate your senses with a vibrant burst of Wild Lemongrass and zesty Lime. A single spritz of this uplifting, long-lasting fragrance will instantly refresh your home, cutting through odours and leaving behind a crisp, clean aroma. Made with the highest quality, vegan-friendly ingredients for a pure and conscious scent experience.
• •Subject: Inside: A Moment of Calm | Your Home Deserves This Preview Text: Hand-poured luxury, inspired by nature. Discover our new arrivals.