Tono de Marca

Passionate & Expert

Valores de Marca

• •Craftsmanship & Quality
• •Effectiveness & Results
• •Community & Shared Passion
• •Authenticity

Mejores Prácticas

• •Lead with Passion, Support with Expertise: Always start from a place of genuine passion for fishing. Use language that fellow anglers use, but back it up with expert details about the lure's construction, materials, and intended action.
• •Celebrate the Customer, Not Just the Product: Make the customer the hero of the story. Your copy should frame the lures as the tool that helps skilled anglers achieve their goals. Actively solicit, share, and celebrate user-generated content.
• •Emphasize "Handmade" and "Wood": These are your key differentiators. Consistently use terms like "handcrafted," "artisanal," "carved from wood," and "small-batch" to reinforce the brand's premium, non-mass-produced nature.
• •Focus on the Result (The Catch): While the craftsmanship is important, the ultimate goal for the customer is catching fish. Connect the features (e.g., "slow-sinking action") to the benefits (e.g., "to stay in the strike zone longer"). Use powerful, evocative language to describe the fishing experience.
• •Maintain a Consistent Voice Across Platforms: Whether writing a product description for the website, an Instagram caption, or an email newsletter, the Passionate & Expert tone should be unmistakable. Avoid overly corporate or generic marketing language. The brand should always sound like it's run by an angler, for anglers.

Percepción Social

premium, artisanal brand

Ejemplos de Copy

• •The 'Pike Stalker' in Natural Perch. Hand-carved from select hardwood, weighted for a slow, seductive sink. Each one is a unique piece, built with one purpose: to trigger the strike you've been waiting for. Available now. #GreenBassFishing #PikeLures #HandmadeLures #PredatorFishing #CraftBait
• •Incredible catch! @[UserHandle] with a monster pike that couldn't resist the 'Glider 15'. This is what it's all about—passion, patience, and the right tool for the job. Congratulations and thanks for sharing! Tag us in your catches to be featured. #GBFCommunity #PikeFishing #CatchAndRelease #FishingIsLife #BigPike
• •Mastering the twitch. Our wooden jerkbaits have a unique, erratic action that big predators find irresistible. A sharp snap of the rod tip followed by a one-second pause is the key. Let the lure do the work. What's your go-to retrieve style? #FishingTips #LureAction #Jerkbait #GreenBassFishing #Angler
• •From a block of wood to a big fish magnet. We don’t rush the process because quality is in the details. Every lure that leaves our workshop is built to last and, more importantly, to catch. That's the Green Bass promise. #Handcrafted #Woodworking #LureMaking #QualityOverQuantity #GreenBassFishing
• •Your tackle box is missing its secret weapon. Engineered for performance and proven by anglers across Europe, our handcrafted lures are built to give you an edge. Find the one that will land your next personal best. Shop the collection.