Tono de Marca

Authentic & Passionate, Premium & Quality-Focused, Proudly Scottish/Highland, Approachable & Friendly, Storytelling & Evocative

Valores de Marca

• •Quality Craftsmanship
• •Authenticity & Heritage
• •Local Sourcing & Provenance
• •Passion & Dedication
• •Connection to Nature
• •Community & Storytelling

Mejores Prácticas

• •Embrace Highland Storytelling: Weave narratives of the Great Glen, Loch Ness, local legends, and the distillery's own journey into your copy. Use evocative language that transports the reader to the Scottish Highlands.
• •Highlight Authentic Local Provenance: Consistently mention the use of local botanicals, water from Loch Ness, and the distillery's location. This reinforces authenticity and your unique selling proposition.
• •Balance Premium with Approachability: While showcasing awards and quality, maintain a friendly, passionate, and inviting tone. Share the founders' story and the "small distillery" aspect to connect on a personal level.
• •Let Passion Shine Through: Use enthusiastic and genuine language that reflects the founders' passion for their craft and their region. Words like "love letter to nature," "majestic," and "inspired" can convey this.
• •Focus on the Sensory Experience: Describe the taste, aroma, and even the feeling of enjoying Great Glen spirits. Use descriptive adjectives that appeal to the senses and highlight the unique flavour profiles derived from your botanicals.

Percepción Social

High Quality & Award-Winning, Authentically Scottish, Unique & Flavourful, Small & Independent, Resilient & Inspiring

Ejemplos de Copy

• •Headline: Great Glen Gin: Taste the Highlands. Sip the Legend. Body: From the heart of the Great Glen, where ancient fault lines meet the pure waters of Loch Ness, comes a gin born of its wild surroundings. Hand-picked local heather and red sorrel dance with aromatic frankincense, creating a spirit as unforgettable as the landscape that inspires it. Discover Great Glen – your story starts here. Call to Action: Explore Our Gins.
• •Social Media Post (Image: Bottle with Loch Ness in background): Text: Scotland's smallest distillery, making a big impression. Our award-winning Great Glen Gin is crafted with passion, pure Loch Ness water, and botanicals foraged from the majestic Highlands. What tale will your glass tell tonight? #GreatGlenDistillery #ScottishGin #LochNess #HighlandSpirit #CraftDistillery Call to Action: Link in bio to shop!
• •Product Description Snippet (for Pink Gin): Text: Blush-hued and bursting with flavour. Our Great Glen Pink Gin marries Scottish raspberries with vapour-infused hibiscus and rose petals. A vibrant, floral delight that’s a true expression of a Highland summer. Perfect for sun-dappled evenings and celebrations. Call to Action: Add a splash of Highland charm to your G&T.
• •Email Subject Line: An Award-Winning Taste of the Great Glen, Delivered. Email Body Snippet: Dear [Customer Name], Journey to the Scottish Highlands with every sip. Great Glen Distillery, makers of the 3-Star Great Taste award-winning Premium Scottish Gin, invites you to experience the authentic spirit of Loch Ness. Crafted by friends, inspired by legends. Call to Action: Discover the Collection.
• •Short Ad Copy: Text: Great Glen Distillery. Small Batch. Big Highland Heart. Award-winning gins, born by Loch Ness. Call to Action: Find Your Favourite.