Tono de Marca

Empowering, Serene, and Educational

Valores de Marca

• •Holistic Self-Care
• •Intentionality and Ritual
• •Clean and Conscious Ingredients
• •Authenticity and Empowerment

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always frame the product's purpose around the feeling or experience it provides (e.g., "release tension," "cultivate calm") before listing the features.
• •Use Serene and Evocative Language: Incorporate words like "ritual," "intentional," "gentle," "luminous," "soothing," and "nourish" to maintain the brand's calm and therapeutic tone.
• •Integrate Action with Affirmation: Consistently pair instructions for product use with prompts for mindfulness, such as "take a deep breath" or "repeat a positive intention." This reinforces the core brand value of mind-body connection.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable guide. Create content that explains the benefits of practices like Gua Sha or the properties of key ingredients, empowering the customer with information.
• •Maintain Visual and Textual Harmony: Ensure the calm, clean aesthetic of your visuals is matched by copy that is uncluttered, concise, and gentle. Use ample white space in website and email layouts to reflect a sense of peace and clarity.

Percepción Social

The public and customers perceive Greater Than Beauty Skincare as a niche, high-quality brand focused on the ritualistic and therapeutic aspects of skincare. Customers appreciate the quality of the products, particularly the feel and effectiveness of the Gua Sha tools for relaxation and reducing facial puffiness. The brand is seen as a trustworthy source for those interested in traditional wellness practices adapted for modern use. The connection of skincare with mindfulness and positive affirmations is a key differentiator that resonates well with their audience, who often describe the experience as a form of "self-care." The overall perception is that of a thoughtful, purpose-driven brand rather than just a seller of cosmetics.

Ejemplos de Copy

• •Your daily ritual, redefined. More than just a tool, it’s an invitation to connect with yourself. With each gentle sweep, release facial tension and cultivate a moment of calm. This is skincare that feels like self-love. #GreaterThanBeauty #GuaSha #SelfCareRitual
• •Skincare for Your Skin & Soul. Discover the ritual that transforms your routine into an act of intentional self-love.
• •Feeling stressed? Your 5-minute path to calm is inside.
• •Take a deep breath. Apply 2-3 drops of your favorite facial oil. Gently glide the stone from your chin to your ear. Repeat three times. Feel that? That's you, taking care of you.
• •The Ritualist's Radiance Oil: This isn't just a facial oil; it's the start of a conversation with your skin. Formulated with a blend of nourishing, plant-based botanicals, our oil provides the perfect slip for your Gua Sha ritual while leaving your skin feeling supple and luminous. As you massage it in, set an intention for your day. Your radiance begins within.