Tono de Marca

elegant, sentimental, and trustworthy

Valores de Marca

• •Quality and Longevity
• •Emotional Connection
• •Family-Oriented
• •Artistry and Elegance
• •Customer Satisfaction

Mejores Prácticas

• •Emphasize Longevity: In all copy, highlight the long-lasting nature of the flowers. Use words like "eternal," "timeless," "enduring," and "preserved" to reinforce this key value.
• •Focus on Emotion: Connect the product to feelings and moments. Use storytelling to evoke sentiments of love, celebration, and cherished memories.
• •Maintain an Elegant Vocabulary: Choose words that reflect sophistication and quality. Avoid overly casual slang or overly technical jargon. The language should be as beautiful and refined as the arrangements themselves.
• •Incorporate Customer Testimonials: Regularly share positive customer experiences. This not only provides social proof but also reinforces the brand's trustworthy and customer-centric image.
• •Be Consistent Across Platforms: Ensure the elegant and sentimental tone is maintained across the website, all social media channels, email marketing, and any other customer touchpoints to build a strong and recognizable brand identity.

Percepción Social

Overwhelmingly positive. Perceived as a provider of high-quality, artistic floral arrangements that make for meaningful and lasting gifts, often described as 'magical,' 'beautiful,' and 'exceptional' by customers.

Ejemplos de Copy

• •Introducing The Evermore Collection. Because some moments are too beautiful to fade. Our new preserved arrangements are designed to capture the emotion of today and hold it for years to come. #EternalFlowers #GrandysFlowers #TimelessBeauty
• •Where Every Flower Tells a Beautiful Story. Discover our collection of preserved floral arrangements and give a gift that lasts as long as the memory. #GrandysFlowers
• •Make this anniversary unforgettable. Our preserved roses are a symbol of enduring love, a timeless reminder of your special day. Explore our romantic collection. #AnniversaryGift #LastingLove #GrandysFlowers
• •The 'Serenity' bouquet is more than a gift; it’s a gesture. Crafted with hand-selected, preserved blooms, this arrangement brings a touch of lasting elegance to any space. A perfect way to say 'I'm thinking of you,' today and always. #PreservedFlowers #ElegantDecor #GrandysFlowers
• •Celebrate life's special moments with a gift that endures. Grandys Flowers offers stunning preserved arrangements that keep the celebration alive for years. Same-day local delivery available in the Austin area. #BirthdayGift #LuxuryFlowers #GrandysFlowers