Tono de Marca

The brand's tone is overwhelmingly encouraging, accessible, and professional.

Valores de Marca

• •Accessibility and Empowerment
• •Quality and Professionalism
• •Community and Support
• •Passion for the Craft
• •Generosity

Mejores Prácticas

• •Always Be Encouraging: Use words like "you can," "discover," "unleash," and "together" to empower the audience. Frame challenges as exciting learning opportunities.
• •Lead with the Benefit: Focus on what the student will achieve. Instead of "We have HD videos," say "See every detail with crystal-clear HD videos so you never miss a step."
• •Maintain a Teacher's Voice: Be clear, methodical, and patient in all explanations. Break down complex ideas into simple, actionable steps, just as Graham does in his tutorials.
• •Share the Passion: Let Graham's genuine love for watercolour shine through. Use descriptive, evocative language when talking about art (e.g., "capturing the glow of afternoon sun," "the magic of colours mixing on paper").
• •Foster Community in Your Copy: Regularly mention the members-only Facebook group and the benefit of direct feedback. Use inclusive language like "our community," "fellow artists," and "join us" to make members feel like part of a supportive group.

Percepción Social

The public perception of Graham Berry's Watercolour World is exceptionally positive. Students and followers view Graham Berry as a "fantastic teacher" whose style is clear, concise, and effective. Testimonials frequently express surprise and delight at the quality of the artwork they are able to produce by following his methods. He is respected not just for his artistic talent but for his ability to impart that knowledge effectively. The production quality of the tutorials, including the camera work and user-friendly website, is also highly praised. The responsive customer support team, which addresses suggestions from members, further enhances this positive perception.

Ejemplos de Copy

• •Always wanted to paint with watercolour but didn't know where to start? Join Graham Berry, an award-winning artist, and discover how simple it can be. Our step-by-step video tutorials are designed for absolute beginners. Unleash your inner artist today. Click to watch a free preview!
• •Create Art You'll Be Proud to Hang on Your Wall. Learn the secrets of light and colour from professional artist Graham Berry. Join our community and start your watercolour journey today.
• •Your first watercolour masterpiece is just a brushstroke away...
• •In this week's tutorial, Graham guides you through painting a beautiful Venetian scene, focusing on reflections in the water. Perfect for all skill levels, we break down every step, from the initial sketch to the final details. Download the drawing and paint along! New full-length tutorials are released every two weeks on our website.
• •I love capturing the way light and shadow play in everyday moments. This was a joy to paint, focusing on keeping the colours vibrant and the composition dynamic. What story does this scene tell you? Let me know in the comments! #WatercolorPainting #ArtTutorial #GrahamBerrysWatercolourWorld