Tono de Marca

The brand's tone is overwhelmingly motivational, empowering, and direct. It uses action-oriented and urgent language to inspire immediate action. The copy is confident and bold, making powerful promises about changing one's life and achieving financial freedom, while also maintaining a degree of realism.

Valores de Marca

• •Action and Execution
• •Empowerment and Freedom
• •Accessibility and Opportunity
• •Innovation and Inspiration

Mejores Prácticas

• •Lead with Action Verbs: Start headlines and calls-to-action with strong, urgent verbs like "Start," "Unlock," "Discover," "Build," and "Grab." This aligns with the brand's value of execution.
• •Use Empowering, Aspirational Language: Frame entrepreneurship as a path to freedom and self-fulfillment. Use phrases like "build your own dream," "be your own boss," and "create a life on your terms" to connect with the audience's desires.
• •Be Direct and Confident: Make bold statements and promises. The copy should reflect confidence in the value of the product, positioning it as an indispensable tool for success.
• •Balance Inspiration with Realism: While the tone is highly motivational, temper it with honesty. Acknowledge the hard work and risks involved in starting a business to build trust and credibility.
• •Focus on the "One Idea": Consistently reinforce the concept that it only takes a single good idea to change everything. This simplifies the overwhelming prospect of starting a business into a single, achievable discovery.

Percepción Social

GrabThatIdea is perceived as a highly inspirational and practical resource for kickstarting an entrepreneurial journey. It is seen as a unique project that openly shares ideas for a small fee, unlike the secretive nature of many business circles. Customers describe it as an eye-opener to new possibilities and a crucial first step, generally viewing the service as offering good value and being a legitimate and valuable tool for anyone looking to start a business.

Ejemplos de Copy

• •Stop Dreaming, Start Building. You have the ambition. You have the drive. What you're missing is the one idea that changes everything. Get access to over 1,700 proven business models and find yours. Your future boss is you. Click to start.
• •One Good Idea Can Set You Free. Unlock our database of profitable businesses and stop building someone else's dream. Start building yours.
• •Don't wait for the perfect moment. Create it. We give you the ideas, you bring the hustle. 3 side hustles you can start this month with almost no money.
• •Subject: This email contains your next business. We've just added 5 new market-tested business ideas to the database, including two that can be run entirely from home. Your 9-to-5 doesn't have to be your 9-to-forever. Find your exit strategy inside.
• •Ideas Are Worthless. Execution Is Everything. The Ultimate Idea Pad isn't just paper. It's a system designed to take your flashes of genius from "what if" to "what's next." Capture, develop, and launch. This is where your business takes its first breath.