Tono de Marca

professional, reassuring, and artistically-driven

Valores de Marca

• •Quality and Craftsmanship
• •Artistic Diversity and Personalization
• •Hygiene and Safety
• •Customer Centricity and Accessibility
• •Transparency

Mejores Prácticas

• •Always Lead with Quality and Artistry: Every piece of copy, whether on social media or the website, should reinforce the brand's commitment to high-quality art and craftsmanship. Use words like "masterpiece," "award-winning," "expert," and "custom design."
• •Maintain a Reassuring and Professional Tone: The copy should always make potential clients feel safe and well-informed. Clearly communicate hygiene standards and the professionalism of the artists to build and maintain trust.
• •Highlight Customer-Centric Features: Regularly mention benefits like free consultations, payment plans, short waiting times, and quick responses to inquiries. These practical advantages can be a deciding factor for many clients.
• •Use a Visually-Led Narrative: Accompany strong copy with high-resolution images and videos of the artists' work. Let the quality of the tattoos speak for itself and use the text to tell the story behind the art or the artist.
• •Adapt the Tone for the Platform, Not the Values: While the language on TikTok can be more informal and trend-focused than on the official website, the core values of quality, safety, and artistry must remain consistent. The playful tone should complement the professional foundation, not undermine it.

Percepción Social

highly positive. The brand is perceived as a reliable and high-end tattoo and piercing studio. The consistent messaging across their website and social media channels, which focuses on quality, safety, and artistry, resonates well with their target audience. The friendly and professional tone helps to demystify the tattoo process, making it feel accessible even for first-time clients. The visual evidence of their artists' skill in their portfolios further solidifies their reputation as a top choice in the Zeeland region.

Ejemplos de Copy

• •Your Vision, Our Artistry. A Masterpiece for Life. At Goons and Queens Zierikzee, we believe a tattoo is a personal landmark. Our award-winning artists are masters of their craft, dedicated to transforming your unique ideas into a work of art you'll wear with pride. Ready to tell your story? Book a free, no-obligation consultation with us today.
• •The Style You Want, The Quality You Deserve. From delicate fine-line to bold realism, our diverse team of international artists has you covered. We match your vision with the perfect specialist to ensure your tattoo is everything you dreamed of and more. Don't settle for less. Discover your artist at Goons and Queens Zierikzee.
• •Artistry You Can Trust. Safety You Can Count On. Your peace of mind is our top priority. We adhere to the strictest GGD hygiene standards, using only the highest quality, sterile materials for every tattoo and piercing. At Goons and Queens Zierikzee, you can relax and enjoy the experience, knowing you're in the safest hands.
• •Great Art Shouldn't Have to Wait. With our extensive network of talented artists, we keep waiting times to a minimum. Plus, with the option to pay for your new tattoo in three easy installments, your next piece is closer than you think. Get in touch for a quick price estimate and book your session today.
• •More Than a Tattoo, It's an Experience. We've created a space where creativity flourishes and clients feel at home. From your initial free consultation to the detailed aftercare for your new tattoo, our team is here to guide you with a professional and friendly approach. Experience the Goons and Queens difference in Zierikzee.