Tono de Marca

Friendly and Approachable, Health-Conscious and Informative, Authentic and Transparent, Positive and Uplifting, Refreshing and Natural

Valores de Marca

• •Health and Wellness
• •Quality and Natural Ingredients
• •Authenticity and Transparency
• •Community
• •Taste and Enjoyment
• •Resilience and Positive Transformation

Mejores Prácticas

• •Embrace the "Feed Your Good Wolf" Philosophy: Let this core concept guide your language. Frame messages around positive choices, self-improvement, and nourishment – both physically and mentally. Use encouraging and uplifting words.
• •Keep it Friendly and Real: Use a conversational, approachable tone. Share stories (like the founder's or customer testimonials) to build connection. Avoid overly technical jargon; when explaining benefits, do so in a clear, relatable way.
• •Highlight Natural Goodness and Taste: Consistently emphasize the use of real fruit, no artificial ingredients, and the delicious, refreshing taste. Use descriptive adjectives that appeal to the senses (e.g., "crisp," "vibrant," "smooth," "bubbly").
• •Educate Gently: Inform your audience about the benefits of probiotics, adaptogens, and a healthy gut in an accessible, non-preachy manner. Focus on how Good Wolf makes it easy and enjoyable to get these benefits.
• •Be Consistent Across All Channels: Whether it's a social media post, website copy, email newsletter, or in-person interaction at a farmers' market, ensure the tone remains consistent. This builds brand recognition and trust. Develop a simple brand voice guide with key adjectives and phrases to share with anyone creating content.

Percepción Social

Positive Product Experience, Health-Focused Brand, Trustworthy and Authentic, Community-Oriented, Innovative

Ejemplos de Copy

• •Headline: Sip, Smile, Thrive. Feed Your Good Wolf. Body: Ready for a refresh that tastes as good as it makes you feel? Good Wolf Probiotic Refreshers are packed with real fruit, live probiotics, and uplifting adaptogens. Nourish your gut, boost your mood, and unleash your inner good wolf. Find your favorite flavor today!
• •Headline: Ditch the Sugar, Not the Sparkle. Body: Craving a bubbly boost without the sugar crash or that kombucha tang? Good Wolf offers a wildly refreshing, subtly sweet, and seriously good-for-you probiotic soda. Made with organic fruit and beneficial cultures to keep you feeling great, one delicious sip at a time.
• •Headline: Your Gut's New Best Friend. (And Your Taste Buds' Too!) Body: Meet Good Wolf: the probiotic drink that doesn't compromise on flavor. We craft each can with care, blending vibrant fruit juices with billions of live probiotics and brain-boosting Lion's Mane. Support your digestion, sharpen your focus, and enjoy every guilt-free gulp.
• •Headline: From Our Family Brewery to You: A Toast to Feeling Good. Body: Born from a personal journey to better health, Good Wolf is more than just a drink – it's a commitment to wellness. We use ingredients you can trust to create probiotic refreshers that truly nourish. Join the Good Wolf pack and discover how delicious feeling good can be.
• •Headline: Wildly Delicious. Wonderfully Good for You. Body: Unleash the power of probiotics with Good Wolf! Our refreshers are bubbling with real fruit flavor, active cultures, and beneficial adaptogens for a drink that supports your body and mind. Low sugar, no artificial anything – just pure, refreshing goodness. Which wolf will you feed today?