Tono de Marca

Artistic, enigmatic, and street-savvy, blending modern internet culture with a creative, mysterious aura.

Valores de Marca

• •Originality & Creativity
• •Community & Exclusivity
• •Quality over Quantity
• •Authenticity

Mejores Prácticas

• •Keep copy concise and impactful; let visuals and mystery speak for themselves.
• •Consistently build and leverage the brand's unique universe (Bytz, Xoon, etc.) in all copy.
• •Ensure copy is always complemented by strong, high-quality visuals, with text playing a supporting role.
• •Maintain an understated, confident, and slightly detached tone in interactions, using brief responses and brand-specific emojis.
• •Effectively utilize 'drop' culture for releases to build anticipation and reinforce exclusivity.

Percepción Social

A "cool," underground artist-led brand with positive engagement, a niche and cult-like following, perceived as trusted and anticipated.

Ejemplos de Copy

• •Built to last. The Doberman Denim in Indigo. Live this Friday. #goodbadorelse #streetwear
• •Say hello. Or don’t. New Bytz keychain figure coming soon. 🌐 #bytz #gboe #artist
• •Your Keys Are Boring. Fix That. Shop Accessories.
• •Transmission received. The next drop lands 11.29. Don’t be late.
• •Doesn't matter. It's cool either way. Tap to shop.