Tono de Marca

Enthusiastic, Passionate, Expert, Knowledgeable, Friendly, Approachable, Trustworthy, Customer-Focused, Community-Oriented

Valores de Marca

• •Passion for Golf
• •Expertise & Professionalism
• •Customer Trust & Satisfaction
• •Quality & Value
• •Accessibility & Inclusivity
• •Family & Community

Mejores Prácticas

• •Embrace the "Crazy" (Passion): Let the genuine enthusiasm for golf shine through. Use vibrant, energetic language where appropriate, especially when talking about the joy of the game or new, exciting products. Avoid overly dry or purely transactional language.
• •Lead with Expertise, Follow with Friendliness: Always ground advice and product information in genuine knowledge (PGA Professionals, custom fitting benefits). However, deliver this expertise in an approachable, easy-to-understand, and helpful manner. Avoid jargon where possible, or explain it clearly.
• •Build Trust Through Transparency: Be open about who you are (family business, PGA pros). When discussing products, especially expensive ones, acknowledge the investment and focus on finding the *right* solution for the customer, not just making a sale. Highlight guarantees and customer service accessibility.
• •Foster Community Connection: Regularly reference the Garforth Golf Range and the local golfing community in communications, even for the online store. Encourage interaction and sharing of experiences. This reinforces the idea of being more than just a faceless online retailer.
• •Be Consistent Across All Channels: Ensure the enthusiastic, expert, and friendly tone is present whether it's a website product description, a Facebook post, an Instagram caption, or an email newsletter. Develop a simple style guide or checklist for anyone creating content to ensure this consistency.

Percepción Social

Positive, Reliable Retailer, Helpful & Non-Pushy Experts, Go-To Local Golf Hub

Ejemplos de Copy

• •Headline (Website/Social Media): "Still searching for that perfect drive? Our PGA Pros are crazier about your game than you are! Swing by for a custom fit and feel the difference."
• •Product Description (Online Store): "Don't just buy a club, invest in your passion. The new [Brand Name] driver delivers [Key Feature 1] and [Key Feature 2], and our Golf Crazy team is here with expert, friendly advice to ensure it's the perfect match for your swing. Got questions? We'd love to chat!"
• •Social Media Post (Community Focus): "Another fantastic week at Garforth Golf Range! Huge thanks to everyone who came down for a hit, a lesson, or just to browse the latest gear in our Golf Crazy store. What was your best shot this week? Share below! #GolfCrazyUK #GarforthGolfRange #YorkshireGolf"
• •About Us Snippet (Website): "We're not just a golf shop; we're your trusted partners on the fairway. As a family of golf fanatics and PGA Professionals since 1993, Golf Crazy at Garforth Golf Range is built on honest advice, the best gear, and a shared passion for the greatest game on earth. Your best round starts here."
• •Email Subject Line (Promotion): "Unlock Your Potential: Expert Fitting & Hot Deals at Golf Crazy This Week!"