Tono de Marca

friendly, personal, nurturing, approachable, and informal

Valores de Marca

• •Inclusivity and Kindness
• •Passion
• •Quality and Uniqueness
• •Fun
• •Community and Connection

Mejores Prácticas

• •Write from the Heart: Always maintain the personal, first-person narrative established by the founder. Use "I" and "we" to create a direct connection. This makes the brand feel more human and less corporate.
• •Emphasize the 'Why': Don't just sell a product; sell the value behind it. Whether it's the developmental benefit, the eco-friendly material, or the fact that it's locally sourced, always communicate the reason it was chosen for the store.
• •Use Warm and Nurturing Language: Incorporate words like "love," "little ones," "cherish," "gently," and "heartfelt." This reinforces the brand's caring and nurturing values.
• •Keep it Simple and Relatable: Avoid jargon. The language should be easy for a busy parent to read and understand. Talking about personal experiences, like the founder does, makes the brand more relatable.
• •Foster Community: Actively encourage interaction in your copy. Ask questions, invite customers to share their stories, and always respond with the same warmth and friendliness that characterizes the brand's tone. Make them feel like part of the "Goldie and Scout family."

Percepción Social

The perception of GOLDIE AND SCOUT is that of a trustworthy, small, and heart-felt business. Customers see it as a reflection of its founder: a caring mother with a good eye for quality, meaningful children's products. The curation aspect is key, offering thoughtfully chosen selections based on strong values, leading to a positive relationship with its customer base.

Ejemplos de Copy

• •Spark their imagination ✨ Our new wooden animal puzzle isn't just a toy; it's a doorway to a world of adventure. Handcrafted, non-toxic, and full of fun, it's the kind of play we love most. #goldieandscout #imaginativeplay #woodentoys
• •For the little moments and the big adventures. Discover our curated collection of toys and treasures, chosen with love and care for your family.
• •A little hello from us to you! We've just added some beautiful, eco-friendly homewares to our collection that we think you'll love. Because a happy home is a happy heart. Come see what's new! With love, Tayla & the Goldie and Scout family.
• •Watch them learn and grow with our new Sensory Block Set. Designed to aid in the development of fine motor skills and color recognition, these blocks are as beneficial as they are beautiful. Made with love, for your little one.
• •More than just a store, we're a celebration of childhood. Goldie and Scout is a mother-owned brand bringing you a curated selection of beautiful, fun, and meaningful products for your children and home.