Tono de Marca

Empathetic and Compassionate, Authentic and Transparent, Reassuring and Trustworthy, Purpose-Driven and Inspiring

Valores de Marca

• •Social Impact
• •Quality and Comfort
• •Sustainability and Ethical Production
• •Kindness and Community

Mejores Prácticas

• •Always Lead with Purpose: Start with the "why." Whether in a social media post or a product description, the first message should connect the product to the brand's social mission. The core message "50% of profits donated" is your most powerful asset and should be prominent.
• •Use Empathetic and Inclusive Language: Speak in the brand's compassionate tone. Use words like "community," "support," "kindness," and "together." Acknowledge the customer as a partner in the mission, not just a buyer.
• •Weave in Trust Signals: Regularly mention tangible proof of your values. Casually drop in phrases like "As a certified B Corp," "proudly Australian-made," "thanks to our pillow recycling program," and "backed by 10,000+ 5-star reviews."
• •Tell Authentic Stories: Share real-world impact. Go beyond saying you donate profits; tell stories about the partner organizations you support (like Juno & Women's Housing Ltd). Share testimonials from customers who love the product and the mission. This builds a powerful emotional connection.
• •Balance Impact with Benefit: Ensure every piece of copy answers two questions for the customer: "How will this make my life better?" (e.g., better sleep, comfort, quality) and "How does this make the world better?" (e.g., supporting women, sustainability). The combination of personal benefit and social impact is #GoKindly's unique selling proposition.

Percepción Social

A Brand That Genuinely Cares, High-Quality, Australian-Made Products, Trustworthy and Ethical

Ejemplos de Copy

• •Sleep Better Tonight. Change a Life Forever. Every #GoKindly Australian-made pillow isn't just a promise for your best night's sleep—it's a step towards a safer night for a woman in need. With 50% of our profits donated to housing solutions, you're part of our Kindness Circle. Sleep well, do good.
• •Award-Winning Comfort, Purpose-Driven Design. Meet our Signature Pillow, now a Good Design GOLD Award winner! Experience the perfect blend of sustainable luxury and social impact. Ethically made in Australia, because how you sleep can change a world. #GoKindly #BCorp
• •Beyond the Bedding: A Commitment to Kindness. At #GoKindly, we believe business should be a force for good. From our Australian-first pillow recycling program to donating 50% of profits, every choice is made with kindness. Join a movement that's making the world a kinder place. #SocialEnterprise
• •Why #GoKindly? Because Kindness is Woven In. It's in our ethically sourced materials. It's in our Australian-made quality. It's in our B Corp certified practices and our unwavering support for women in crisis. Choose #GoKindly for bedding that feels good, and does good.
• •Your Comfort Supports Her Safety. Imagine a pillow so comfortable it transforms your nights, and so impactful it helps transform lives. That's the power of #GoKindly. We donate 50% of our profits to provide safe housing for women and non-binary people. Sleep with a clear conscience.