Tono de Marca

Informative & Direct, Friendly & Approachable, Value-Oriented, Convenience-Focused, Community-Oriented, Modern & Engaging

Valores de Marca

• •Customer Benefit/Satisfaction
• •Value & Affordability
• •Quality & Variety
• •Convenience
• •Innovation & Growth
• •Integrity & Reliability
• •Family & Community

Mejores Prácticas

• •Prioritize Value & Convenience: Always highlight how Goisco saves customers money and time. Use phrases like "best prices," "great deals," "save time," "easy shopping," "delivered to you."
• •Maintain a Friendly and Approachable Voice: Use welcoming language, address the customer directly (e.g., "you," "your family"), and don't be afraid of a touch of lightheartedness where appropriate (like their "we never sleep" customer service line).
• •Be Clear and Direct: While friendly, ensure the core message about products, offers, and calls to action is straightforward and easy to understand. Avoid overly complex jargon.
• •Emphasize Variety and Quality: Remind customers of the wide selection of "quality brands" and diverse product categories available, reinforcing the "one-stop-shop" concept.
• •Incorporate a Sense of Community (especially for local communications): Reference their heritage, family-owned nature, and commitment to serving the local community to build trust and a stronger connection. This can be more subtle in general online copy but powerful in targeted local messaging.

Percepción Social

Established & Trusted Local Retailer, Provider of Variety and Value, Increasingly Accessible Online, Reliable, Engaged with Customers

Ejemplos de Copy

• •Headline: Your Wallet Will Thank You! Quality Brands, Goisco Prices. Body: Why pay more? At Goisco, get everything your family needs – from fresh groceries to the latest gadgets – without breaking the bank. Shop online now for amazing deals and have them delivered to your door! It’s that easy.
• •Headline: Dinner Solved! Fresh & Fast with Goisco. Body: Busy week? Goisco Online is your shortcut to delicious meals and everyday essentials. Order fresh ingredients, pantry staples, or even our popular ready-to-go meals today, and get them tomorrow! Spend less time shopping, more time living.
• •Headline: More Than Just a Store, We're Your Goisco Family. Body: For over 25 years, Goisco has been serving our community with a smile. We’re your neighbors, offering quality products at prices you’ll love, backed by service that cares. Discover the Goisco difference – online or in-store!
• •Headline: Big Savings, Endless Choices. That’s the Goisco Promise! Body: From A to Z, find exactly what you're looking for at Goisco.com. Our growing selection means more options for you, always at our famous low prices. Why shop anywhere else? Your one-stop mega store is just a click away.
• •Headline: Goisco Online: All Your Favorites, None of the Hassle. Body: Skip the lines, not the savings! Enjoy fast, easy, and fun shopping for all your daily essentials from the comfort of your home. Our dedicated team is (almost) always awake to help. Try Goisco.com today – convenience is calling!